Infographic: Checking Up On Your Discount Program

We've been saying for a few weeks now that discount programs are an effective tool to drive engagement and acquisition.

But how do you know it's doing those things? What can you objectively look at to discern if it's driving any actual results?

Take a look at this infographic we put together as part of our discount program ebook.

It highlights nine important KPIs of a successful discount program.

Six to show the health and viability of the program itself, then three that reveal if the program is helping get you closer to your goals.


One final note: you shouldn't have to dig through this information on your own. Like any other vendor, a discount program provider should be a partner. 

As such, they should work with you on optmizing each element of the program.

  • They should help you promote it, refine it, and maximize your results.
  • They should give you access to the data, and share what it is your people are really excited about.
  • And when the results aren't there, they should be held accountable.

For more details on these measures, and how to properly evaluate a discount program's health, download our free, 30-page guide by clicking on the banner below.

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Topics: Discount Programs

Written by: Brandon Carter

Brandon is a former writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding. Connect with him on LinkedIn or Twitter at @bscarter

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