back to school are you ready

Discount Programs: The Value of Back-to-School (B2S) Savings is Real [Infographic]

With summer winding down, back-to-school season is in full swing. Many parents have started the annual, costly ritual of shopping for another school year.

So what does this mean for all you member organizations out there?

Well, chances are some of your members fit into the parent demographic with kids K-12 or college age. For them, this time of year means pulling out the big bucks to get their offspring set up for success when it comes to their continuing education.

Back-to-school is a great time to communicate and remind your members about the savings they have available through your membership perks, member discount program or association member benefits.

The best discount programs not only offer value that’s relevant to users, but also communicate often with members to remind them of their perks and utilizing the savings during peak shopping seasons.

Encouraging members to take advantage of the discounts you offer will result in valuable savings they’ll use, appreciate and have you to thank for.

Take a look at our back-to-school infographic below for more insight into just how BIG of a shopping season this time of year is, how much people actually spend, what they spend on and how discounts come into play.

And just for fun, here are 10 of our favorite back-to-school deals available on the Access discount network:

  1. Aeropostale: 20% off purchase of $100
  2. Tillys: 20% off single item
  3. G.H. Bass & Co: 15% off purchase of $75+
  4. Nike: 10% off for students
  5. TOMS Shoes: $10 off $99+ or $20 off $150+
  6. JCPenney: 15% off
  7. Office Depot: Save up to 50%
  8. Lenovo: Save up to 30%
  9. Dell: Save 2-30%
  10. Apple: Up to $200 off any eligible Mac and $20 on an iPad Pro with Apple education pricing

B2S infographic-2



Topics: Customer Engagement, member retention, millennial statistics, customer retention, coupon statistics, member engagement, infographics, customer loyalty, statistics, member loyalty, loyalty statistics

Written by: Ashley Autry

Ashley Autry is a Marketing Professional at Access Development. She's an expert proofer, gatherer of loyalty stats, research ace, writing queen, and overseer of various marketing projects.

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