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The Twelve Days of Holiday Savings are Coming

By Kendra Lusty | Updated on Oct 17, 2019, 10:00:00 AM

The holidays are nearly here, along with everything they bring: excitement, gifts, feasts, decorations, celebrations…

Member loyalty.

At least for clients of Access Development they do. That’s because this December, we’re offering an extra special promotion aimed to reinvigorate and engage your membership.

This email campaign, which we're calling the 12 Days of Holiday Savings, will launch on December 1. Then each day for 12 days, members will receive an email highlighting one highly exclusive, limited-time offer.

These deals are among the deepest we’ve ever offered. And since they’re not available to the general public (or even to every Access member) we can’t reveal the participating merchants just yet.

But in the spirit of the holidays, we can give you a few hints. See the images below for your clues. Can’t figure it out from just the first letter? Hover over each box for a bonus look at a product you might save money on from that brand.

 

“The special offers are just the beginning,” said Melissa Garcia, director of product marketing. “We really wanted to bring the wow factor so, for the first time ever, we’re introducing prizes too.”

For every email sent, one lucky member will win a $100 gift card to the brand highlighted with a special deal in that email. Entering to win is simple. All they have to do is redeem an offer that day—be it the featured offer or any of the 700,000+ other deals available through Access when they link to the site through the email.

Each day brings a new featured offer and a new chance to win a gift card.

Plus, everyone who redeems at least one offer during the campaign will be entered to win the grand prize: a trip for two a Universal Studios theme park, including admission, lodging, car rental and a Visa gift card to use toward airfare or other vacation expenses.

The more they save, the more chances they have to win one (or more!) of these prizes.

 

New Ideas to Encourage Engagement

Access has been in the loyalty and engagement business for over 35 years. The goal of our discount programs are to help our members get more from life by saving them money every day. And let’s face it: there’s no time like the holidays to stretch the hard-earned budgets of individuals and families everywhere.   

“This campaign is designed to inspire more usage at a time when people are hungry for discounts and savings,” said Garcia. “It really gives our clients a way to connect at a truly personal level for the holidays.”

The campaign is aimed not only at frequent users of the Access program, but also encourages those who may not have registered yet to do so and join in the fun. The benefit to Access clients is clear: more loyalty, engagement and goodwill among the audiences they serve.

So whether a member tries out a deal for the first time or the 200th time, the excitement is sure to keep them saving more often in the future.

 

Teamwork Made it Happen for Access

It took more than just a holiday vision to make these savings a reality. It took the efforts of the world’s greatest partnership marketing team, who reached out to merchant partners in search of unforgettable yuletide savings. These extra-special offers will only be available to the members receiving the emails…not through any other channel. 

“The merchants we’ve talked to are so excited to participate.” Tracie Ellis, VP of merchant success said. “We’ve been able to recruit from brands that are even more popular during the holidays. They’ve felt comfortable offering better than normal discounts because they’ll only be seen by a select and closed group of members for just a short time.” Ellis' team has also been working to secure excellent prizes for lucky members to win. 

Across the hall, our client success team has been contacting all of our clients to make sure they know about this opportunity and are given every chance to participate. And of course, our e-mail team has created the email campaign to get members excited about the savings and to make it clear exactly how to save (and how to win). 

 

Ready to Get Your Members Celebrating?

Current Access Clients: All you have to do is opt in before November 15 and we’ll do the rest. These offers won’t be available to your members through any other channel, so if you don’t want them to miss out, contact your CSM today.

Note: our data shows that response to our emails is consistently high with unsubscribe rates that are well below industry standard. Even then, however, you can rest assured that members will have the opportunity to opt out of this email campaign, just like with any other email we send. Doing so will not automatically opt them out of future Access emails or your organization’s own emails to them.

All Other Membership Groups: It’s not too late to sign your members up for this holiday opportunity… and for the hundreds of thousands of exclusive offers available year round. Simply contact us to learn all the ways Access' member benefits for associations can help your organization engage your members, recruit new members and retain the ones you have.

 

At the end of the day, everyone wins. Merchants are able to reach an elite group of members which encompass the type of clientele they’d like to attract. Members get unheard-of savings during a season that is expensive for most. Clients get to be the hero to their members and enjoy the loyalty that follows. 

So let us know if you want Access’ help spreading good cheer through holiday savings.

 

* participating merchants and offers subject to change. All winners will be notified after the campaign ends on December 13.

 

Topics: Customer Engagement, Member Benefits, member engagement, Discounts, client success

Written by: Kendra Lusty

For over a decade, Kendra Lusty has been a writer for Access Development, and currently focuses her research and writing on topics related to loyalty and engagement.

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