Customer and Member Loyalty: 5 Reasons Some Love You While Others Dump You [Infographic]

Love at first sight can happen.

Just ask Hollywood.

Or if you want scientific proof, this study shows it takes about 1/5 of a second for the brain to make all the numerous judgments it takes to fall in love.

And for even more evidence, ask my husband. He loves to remind me just how quickly he fell in love with me, especially on a certain holiday in February... or when he's in trouble.

But it’s definitely rare. Not just for love between two individuals, but also between individuals and the businesses they frequent.

In fact, falling into emotional engagement with a company isn’t so very different from falling in love.

People join organizations for member benefits and then renew year after year. Customer appreciation ideas inspire people to return over and over again to the brands they enjoy. Highly engaged employees stay employed and move up within the same company until retirement. People flock to the best discount programs and bring all their friends.

Or, at least businesses hope they will.

There are many types of loyalty. And even more ways to improve member engagement. So it's important to employ the member engagement strategies that will deepen your relationship instead of smothering it.

Just like any relationship, true love takes time and effort to earn trust. Consider that 80% of shoppers said they grew to love a brand over time while 15% experienced love at first sight.

Unfortunately, “happily ever after” isn’t as common as “then it all came crashing down.” This is especially true in the business world where 71% of people will break up with a brand permanently after only one bad experience.

Enjoy this infographic showing why some are yours forever, and others are already eyeing the next hottest thing. As always, you can find these statistics and more supporting data on our member and customer engagement statistics page. 

(Click the image to enlarge)

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Topics: Customer Engagement, member retention, millennial statistics, customer retention, coupon statistics, member engagement, infographics, customer loyalty, statistics, member loyalty, loyalty statistics

Written by: Kendra Lusty

For over a decade, Kendra Lusty has been a writer for Access Development, and currently focuses her research and writing on topics related to loyalty and engagement.

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