You get seemingly 12,000 of them a day.

Some of you probably just immediately toss them into the trash, while others carefully pore through each one, looking for useful bits of information.

Either way, we all have to contend with them.

Of course we’re talking about emails.

Whether it’s a critical action item from a work superior or a suspicious promise of millions from a vagabond African prince, we’re willing to bet every person reading this has opened at least one email today.

There are over 144 billion emails sent each day. 91% of consumers read their email daily, and 66% have made a purchase based off a marketing email.

Email is kind of a big deal. You knew that.

But can you get people to opt-in to your list? Specifically, how do you get your own customers and members to give your their email address?customer engagement learning

(This is a guest post from our friends at

Attracting customers to your business is an important first step, but it's hardly the end of the road. When it comes to building a successful business, retaining and building strong relationships with customers is essential. Customer loyalty programs will help, but there's far more you can do to connect with and leave a strong impression on your patrons.

Here are a few important steps you can take to improve relations with your customers and keep them happy, loyal and always coming back for more.

How do you monetize a loyal customer base?
Well, they're already customers…so they're already monetized, right?
But there's more they can give you.
There are several ways you can earn even more direct revenue from them. Nothing wrong with that, so long as you're adding value to the relationship and not just running prices up to see how much they'll tolerate .
But what if we told you there are other ways to maximize the profitability of your most loyal and engaged customers ?
We warned that loyal customers aren't money trees. At some point they're paying you as much as they care to and anything over that will cause them to split.
So how can loyal customers help you make more money if they're not giving you more money?
Try these three ideas that can have a big return on your bottom line, while also boosting customer engagement .

Posted by Brandon Carter on Mar 16, 2017 8:01:00 AM

What's the quickest way to lose a customer?

Have a bad product.

What's the quickest way to lose a customer AND their friends/family?

Have bad service.

Or, to place the discussion in broader terms, a bad customer experience.

A subpar customer experience - which includes the user experience with the product as well as their larger interactions with a brand and the company's employees - is something a person will never forget. 

A bad product, on the other hand, can be improved upon with a responsive company. 

Responsive companies are comprised of engaged employees. And in those companies, every employee owns the customer experience.

Whether they interface with customers directly or not, they have an impact on customer retention (and revenue). Employee engagement equals customer engagement and retention.

Step 1: Get loyal customers

Step 2: Profit

That's the dream!

We all know step one is a pain in the rear, but once you get the loyalty and engagement, the money rolls in, for the most part.

It sounds like we're being facetious, but there's a lot of truth to it. The data proves that loyal and engaged customers spend more, more often. They defend the brand, bring people to it, and are more forgiving when something goes awry.

All of those are incredible and something worth striving for.

But wait, there's more.

Is it possible to increase the revenue you get from your most loyal customers?


And we're not talking about maxing out prices, and seeing just how much they're willing to pay. That's a good way to send them packing.

We're talking about upping the ante, and providing even more value than you've already given them (without really having to spend a lot more).

Yes, you can earn even more revenue from your loyalists without jeopardizing the relationship.

Use one of these three techniques geared toward deepening the relationship and increasing spend, and you'll be able to earn even more than usual from the people who are already paying you.customer engagement learning

Nobody likes popups on websites. They're intrusive. Invasive. Repulsive.
But they work.
Go to the most popular online marketing blogs right now, and you'll be assaulted from the moment the page loads.
The first wave hides the site from your view entirely, and pushes a full-screen message and form on you. You have to find an X or just scroll down to escape.
Then, you get to read a paragraph or two before the next wave hits - this time another popup, in case you missed the first one. Close that one, and now it's just a bunch of banner ads scattered throughout the text.
The final stage of the gauntlet hits you when you try to leave the page - one final popup before you go.
As marketers, it's a tough pill to swallow. We want a pristine environment for people to engage with our brand and content. We don't want to spam or chase people away.
But, popups work really well. Hit people with enough asks, and a high percentage of them will respond.
Popups are an extreme example of a principle every business has to learn if they want to engage and build a customer base:
If you want people to do something, you must actually step forward and ask them to do it.

We've devoted quite a bit of space to companies that go just a couple steps beyond what their competitors do.
Here's why you should boldly ask customers for what you want them to do, and how to do so.