Nobody likes popups on websites. They're intrusive. Invasive. Repulsive.
But they work.
Go to the most popular online marketing blogs right now, and you'll be assaulted from the moment the page loads.
The first wave hides the site from your view entirely, and pushes a full-screen message and form on you. You have to find an X or just scroll down to escape.
Then, you get to read a paragraph or two before the next wave hits - this time another popup, in case you missed the first one. Close that one, and now it's just a bunch of banner ads scattered throughout the text.
The final stage of the gauntlet hits you when you try to leave the page - one final popup before you go.
As marketers, it's a tough pill to swallow. We want a pristine environment for people to engage with our brand and content. We don't want to spam or chase people away.
But, popups work really well. Hit people with enough asks, and a high percentage of them will respond.
Popups are an extreme example of a principle every business has to learn if they want to engage and build a customer base:
If you want people to do something, you must actually step forward and ask them to do it.
We've devoted quite a bit of space to companies that go just a couple steps beyond what their competitors do.
Here's why you should boldly ask customers for what you want them to do, and how to do so.