Last year a friend spent an hour telling me about how happy he was with his big screen television. It had a great picture, great apps interface, lots of HDMI ports - things TV geeks love. This past weekend he bought another TV, though from a different brand than last year's. When I asked him why he...
If you follow sports at all, you know (and probably loathe) the fairweather fan. You know, the person whose favorite teams tend to closely resemble whoever has...
A few weeks back we published this simple infographic on some spending trends among consumers. We pointed out how most spending is still local and in-store, as...
We’ve talked quite a bit about emotional loyalty and purchasing loyalty, and how emotional loyalty is the pinnacle of the mountain. Which not only means it’s...
Have you ever signed up for a points program without actually knowing the details? As in, just pass over your name and phone number and you’ll start getting...
Not too long ago I stumbled upon an article wherein a loyalty guru was asked to weigh in on the future of rewards programs for credit cards. He opined that the...
Brandon Carter
