Posted by Brandon Carter on Aug 19, 2014 12:10:00 AM

Last year a friend spent an hour telling me about how happy he was with his big screen television. It had a great picture, great apps interface, lots of HDMI ports - things TV geeks love. This past weekend he bought another TV, though from a different brand than last year's. When I asked him why he switched brands, he ...

Posted by Brandon Carter on Aug 13, 2014 3:52:00 AM

If you follow sports at all, you know (and probably loathe) the fairweather fan. You know, the person whose favorite teams tend to closely resemble whoever has been winning championships lately. Despite living nowhere near Seattle or Boston they're replacing a Patriots bumper sticker with a Seahawks one, and swiftly li...

Posted by Brandon Carter on Jul 15, 2014 2:53:00 AM

A few weeks back we published this simple infographic on some spending trends among consumers. We pointed out how most spending is still local and in-store, as well as how smartphones are beginning to disrupt the shopping process. Maybe the most important part of the entire graphic is tucked away neatly in the middle. ...

Posted by Brandon Carter on Jun 26, 2014 3:57:00 AM

We’ve talked quite a bit about emotional loyalty and purchasing loyalty, and how emotional loyalty is the pinnacle of the mountain. Which not only means it’s the most desired type of devotion, it means it’s the most difficult to obtain. The problem is emotional loyalty is largely based on intangibles, or characteristic...

Posted by Brandon Carter on Jun 18, 2014 4:26:00 AM

Have you ever signed up for a points program without actually knowing the details? As in, just pass over your name and phone number and you’ll start getting points on every purchase, eventually earning enough for…something. Of course you’ve done that. Points are awesome. Points are sexy. But there is a growing issue wi...

Posted by Brandon Carter on May 1, 2014 2:08:00 AM

Not too long ago I stumbled upon an article wherein a loyalty guru was asked to weigh in on the future of rewards programs for credit cards. He opined that the long-term outlook for these types of programs, particularly those that dole out points, was heading for a sharp decline. The problem, he said, was that the conv...