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Posted by Ashley Autry on May 2, 2019 10:33:36 AM

The term “generation” refers to a group of people born around the same time that share similar experiences and other commonalities.

Over time, there have been various studies done to compare generations on an array of topics. And we are about to add a little comparison of our own to that list.

Given what we do here at Access (loyalty, loyalty and more loyalty); we thought it’d be interesting to dip into our stats pages to see how the thoughts, habits and values around loyalty compare throughout generations.

Before diving in, let’s start with a brief profile on each of the generations we’ll be comparing.

Posted by Ashley Autry on Apr 11, 2019 8:37:17 AM

We talk about customer loyalty a lot here on the Access blog. Not surprising, given that this is indeed a "loyalty blog."
 
When it comes to the topic of customer loyalty, however, we like to draw as much and as often as possible from what's happening in the real world. Using real data. In the pursuit of real results.
 
And while some principles around customer loyalty tend to remain the same, it's always the data that helps us distinguish between the truth and what is merely "conventional wisdom."
 
That's why every year we lend our loyalty community a helping hand by gathering every relevant bit of customer engagement and loyalty data we can find. Since new data emerges all the time throughout the year, we update these statistics at least monthly, if not more often, so be sure to bookmark or subscribe to our email.
 
Note: the stats below and others from recent years can be found as always on our Ultimate Collection of Loyalty Statistics . As we've done in years past, we'll continue to provide a link back to the original source of the data for your convenience. And if you have relevant information you'd like us to include, don't hesitate to drop it in the comments.
 
Enjoy!
 

Posted by Ashley Autry on Apr 4, 2019 1:22:45 PM

Loyalty has always been essential to the success of businesses and organizations. And we don't really see this changing anytime soon.

And yet, while the role of loyalty tends to remain the same in the present, we wondered if today's data might tell us what it will look like tomorrow...or next week...or next year?

Posted by Ashley Autry on Mar 13, 2019 8:00:00 AM

I’m a self-proclaimed Potterhead (a nickname given to fanatics of the Harry Potter series).

Needless to say, one of my favorite trips as an adult (yes I said adult) was a quick, two day visit to Universal Studios Orlando to finally experience the Wizarding World of Harry Potter.

And it was...

AWESOME!

I got to see Gringotts Bank, eat at the Leaky Cauldron, enjoy a frozen butterbeer, go inside Ollivanders wand shop, ride on the Hogwarts Express and more.

My point? Traveling is an important part of peoples’ lives as it creates opportunities for discovery, exploration, shared experiences and lasting memories.

Which brings me to the idea that people love to travel (no surprise there) - all kinds of people in all kinds of ways for all kinds of reasons.

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How much do people love to travel you ask?

So much so that we've created an entire stats page around it, Travel and Tourism Statistics: The Ultimate Collection, to help us better understand travelers.

Americans alone took 2.3 billion solo trips for business and leisure purposes in 2017.

Not only do people like to travel, but they spend a significant amount of their hard earned dollars on road trips, vacations, getaways, staycations, etc.

Direct spending by resident and international travelers in the U.S. averaged $2.8 billion a day, $118.2 million an hour, $2.0 million a minute and $32,800 a second in 2017.

Because traveling is such a significant part of people’s lives, we've identified 6 things you should know about travel savings as they relate to your members.

Posted by Ashley Autry on Feb 21, 2019 9:27:02 AM

Have you ever asked yourself what creates loyalty?

We have.

In fact, we’ve filled several pages devoted to gathering the latest facts and stats about all things customer loyalty and engagement.

What is it? How do you earn it? Is it worth the effort? (And so on...)

On the flip side, have you ever wondered what makes loyalty fade?

We’ve asked ourselves that one, too, turning again to our content-filled stats pages to seek out some answers.

Read on and discover -- like we did -- five clear patterns that studies suggest are fast and easy ways to turn off consumers and drive them away from becoming truly loyal.

Posted by Ashley Autry on Jan 23, 2019 2:13:35 PM

One of the great things about working at Access is its positive attitude towards work-life balance and employee wellness. As a result, I get to spend more time doing what I love outside of work, in this case teaching and taking dance classes on a weekly basis. Over the past decade, the first brand I turn to when I need (or heck, just want) a new piece of athletic clothing is Lulu Lemon.

Why? Because when I shop Lulu I feel valued, appreciated, understood and like I’m part of something.

How is that possible?

To start, its athletic clothing is made with specific purposes in mind as the description of what each item is ideal for can be found on the tag. I also perceive Lulu’s clothing designs to excel in the area of flattering and fitting women’s body types. And, it offers in-store hemming services at no charge so you feel like each item was made just for you.

Bonus! Lulu has a program called “Sweat Collective” for people who teach/coach athletic activities. As a part of this group, I enjoy 25% off all of my personal purchases and feel my input/opinion on products is valued.

Plus, the popular athletic retailer offers community fitness and wellness classes/events all over the world.

So… am I emotionally connected with/engaged/loyal to Lulu Lemon?

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