Posted by Kendra Lusty on Mar 21, 2022 9:17:01 PM

I’m sure we’ve all seen at least one viral video of an unsuspecting (or overconfident) person stepping on a fast-running treadmill only to go flying off the back. Even running as fast as they could, the person just wasn’t able to keep pace. As long as we know the person isn’t injured, the videos are comedy GOLD for all...

Posted by Kendra Lusty on Mar 21, 2022 9:15:35 PM

If you were to look through the mission statements of most membership organizations, one phrase would stand out over and over again: “helping people”. Professional associations are all about helping people succeed and advance in their careers. Social clubs seek to help people build community among those with similar in...

Posted by Brandon Carter on Mar 2, 2022 8:00:00 AM

In a perfect world new members join your organization and instantly understand your purpose and your value to them. They would renew forever and ever, and refer their friends who become loyal members themselves. Everyone's happy and dancing and singing and sharing candy and life is just awesome. We can all dream, right...

Posted by Kendra Lusty on Jan 19, 2022 9:25:16 PM

Words have power. Just think. I transferred that thought directly from my brain to yours with nothing but a few squiggly marks on a screen. It’s almost like magic. And others have said it far more eloquently than I did: "Words have energy and power with the ability to help, to heal, to hinder, to hurt, to harm, to humi...

Posted by Kendra Lusty on Dec 20, 2021 9:20:15 AM

There are 525,600 minutes in a year, and as the popular Broadway song asks: “how do you measure a year?” As we at Access look back on 2021, perhaps we’d measure it in dollars saved by members, or even better, dollars earned as cash back from travel bookings (there were a lot of those). Or, maybe we should count the num...

Posted by Kendra Lusty on Nov 26, 2021 10:00:00 AM

Rewards are psychologically powerful tools for influencing behavior. People offer rewards to encourage strangers to help search for their lost items or pets. Grade schoolers will study extra hard on their spelling tests to earn a bonus recess. And my stubborn 8-year-old would probably still be in diapers if it weren’t ...