(New: Only want the latest data? Check out our most recent year-specific collection of loyalty stats.)
Customer brand loyalty is a rich and complex subject to grasp. If you've found this page, you're probably trying to understand it too.
You may be starting at the beginning, trying to define terms like customer loyalty, customer engagement or member engagement.
Or maybe you want to get to the real heart of the matter: how can I get me some of that?
Companies across the world have studied what makes their constituents tick. Through their varied studies, patterns emerge. The best corporate discount programs, association member benefits, white-label rewards programs, and membership perks in general share traits and strategies. Members of different demographic groupings relay the things they want most from the companies they do business with.
Indeed, we have many articles that dive into these findings on our loyalty blog and employee benefits blog.
This page, however, is for the raw data. For your convenience, we've compiled dozens of loyalty statistics - from how many people are active in loyalty programs to what they're looking to get out of them and how they'd like to be communicated with.
We've tried to make this list as relevant as possible, which means we combed through recent research with a focus on the US (with the occasional global stat thrown in).
These stats are culled from a variety of sources, and we've provided source links for each of them (though some are gateway pages that require you to register or submit your information to receive the actual research).
Sometimes the data conflict with other sources - we'll leave it up to you to decipher which is most accurate.
We'll keep this list updated on a weekly basis with the latest and greatest. If you know of a stat we're missing, or want your own research included in our collection, leave us a note in the comments.