They say the U.S. economy is growing strong. They say inflation is nearly back to normal. They say consumer spending is as strong as ever. They say unemployment is at a 54-year low. The numbers certainly support the sunny picture “they” are painting. However, if you ask the average Joe or Jane on...
Tackling 12 common fears about launching a non-dues revenue program Summary: Launching any new non-dues revenue program comes with a certain amount of risk....
Summary: Learn about transactional and emotional loyalty, and how to earn them. Understand the importance of member involvement, empowerment, and recognition...
Summary: Millennials and Gen Z now make up a huge part of the workforce, but they're not lining up to join membership organizations. Because they think and act...
Summary: Micro-moments are the brief, intent-driven moments when members turn to their devices to solve a problem. These fleeting moments present a powerful...
Summary: Storytelling is the often-ignored element of effective member communications, yet, it’s a vital tool for connecting with the people you care about...
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Kendra Lusty