Posted by Kendra Lusty on Oct 6, 2021 9:14:29 AM

Thank goodness for the excellent folks working in the front lines of customer service. You take angry calls and solve problems until the customer is satisfied. You smile at panicked travelers and calm their worries. You talk confused customers through all their questions. You are the glue that binds a customer to their...

Posted by Kendra Lusty on Sep 15, 2021 3:15:16 PM

So you want to add some membership perks to your benefits package. We get it. After all, membership organizations everywhere are discovering how powerful perks are as a recruitment and retention tool. In a previous article about membership perks, we defined membership perks as: extra value added to a membership in the ...

Posted by Kendra Lusty on Sep 1, 2021 8:26:00 AM

Perk is such a happy word. Maybe it reminds you of your perky friend with a talent for breathing excitement into a boring day. Or perhaps it conjures memories of your favorite morning perk-me-up. Or is it the employee perks, like breakroom doughnuts that help you look forward to your shift on Monday? By definition, “pe...

Posted by Kendra Lusty on Aug 26, 2021 3:41:00 PM

We’ve been sharing the inner workings of the Access’ discount network. With the help of our partnership marketing team, we discuss the current effort to enhance the travel experience for members. When people hear the term “travel discounts,” they usually imagine discounts on hotel stays, car rentals, etc. You know, exp...

Posted by Gary Toyn on Aug 17, 2021 9:27:00 AM

For decades, the conventional wisdom has touted this stat: 80% of consumer spending occurs within 20 miles of home. We've cited that stat before, as have countless other respected sources like Forbes, Ebay, and MediaPost. All of which have quoted this statistic without attribution. The problem is, the stat is a myth. A...

Posted by Kendra Lusty on Jul 19, 2021 1:15:27 PM

It's 2021 and if you're anything like us, you probably feel like you're having to learn how to engage members all over again.   The past year may have thrown the industry for a collective loop, but statistics are showing a promising future for businesses willing to learn what their customers and members want right now....