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loyalty blog

Acquiring customers costs a lot of money. Depending on the sector, customer acquisition costs (CAC) both in B2B and B2C sales are up around 60% compared to just five years ago.1 At the same time, it’s becoming more difficult to find cheap ways to acquire customers. Heavy competition means media...

As a small business owner, competing for customer attention can feel like facing off against Goliath. The big brands have the budgets, the in-house tech teams,...

I'll admit it: I'm a sucker for a good loyalty program. Just last week, I grabbed $1 chips and queso at Cafe Rio through their app—a deal I wouldn't have known...

Introduction Loyalty programs have come a long way from the paper punch card stuffed in your wallet. Today, the most effective programs operate as n expansive...

ast month, we released the article Superior Customer Service: Your Loyalty Program's Secret Weapon. In it, we discussed the importance of customer service to...

In today's competitive employment marketplace, businesses are constantly looking for ways to build loyalty. Membership discount programs help organizations...

Customer loyalty and brand loyalty aren’t what they used to be. Between rising costs, endless options, and customers who can switch brands with a single tap,...

Let’s be honest, loyalty programs used to be all about collecting points and hoping one day they turned into… something. Maybe a toaster. Maybe a flight. Maybe...

Confession time. Whenever I have to call customer service, I always cringe, waiting for that dreaded phone tree before I ever get to talk to a person. Even...

In today’s world, many businesses are seeing increasing diversity among their members. Are your membership benefits keeping up? Access Development has expanded...

Wasn't it just yesterday we were figuring out 2025? We were watching AI companies like ChatGPT take over customer service, scrambling to keep up with new...

2025 proved that loyalty programs are no longer “set it and forget it.” Inflation, shifting consumer expectations, and rapid advances in AI forced brands to...