Some businesses seem to have it made. They have a faithful following that only seems to grow year after year.
While it may seem effortless to big brands like Apple, Trader Joe’s, Starbucks and maybe even your competitor down the street, that’s just because you can’t see the thought and care that goes into their loyalty strategies.
In fact, you can build your own wildly successful loyalty program by hitting the right notes for your organization and members. Hint: “right” could mean something very different for you than it does for other successful businesses.
There are a lot of reasons an association might want to build a new member benefits platform. Some are attempting a formal loyalty strategy for the first time. Some may not be seeing the results they want and are beginning to rethink their solutions.