Summary: Micro-moments are the brief, intent-driven moments when members turn to their devices to solve a problem. These fleeting moments present a powerful new opportunity for your membership marketing strategy, especially when you leverage your third-party discount program like Access. About an...
Summary: Storytelling is the often-ignored element of effective member communications, yet, it’s a vital tool for connecting with the people you care about...
Summary: Long-term survival for membership associations, non-profit groups, and other membership organizations is not a matter of luck. Over the years,...
I joined a professional association once. Over the course of several years and thousands of dollars, this is what I had received for joining: a useful...
Not all member discount programs can really attract and engage your constituents like they promise. Here are 20 of the most important elements to look for in...
Summary In-store discounts are crucial for the success of any membership discount program. Most discount programs only offer online discounts, which are less...
Gary Toyn
