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loyalty blog

A customer is someone who buys something. A member is someone who belongs to something. Every business should aim to have members, even those without a formal membership structure. Members, in this sense, are customers who have developed a deeper, ongoing relationship with a product or brand. These...

It’s a new year, a new opportunity to set goals and succeed in any aspect of life one chooses to focus on. The intention of a New Year’s resolution is to...