Posted by Brandon Carter on Dec 26, 2018 9:00:00 AM

It’s no secret that MoviePass has been making major moves lately in an attempt to stay alive. When it first came out, MoviePass promised its subscribers the ability to view 1 movie a day (365 movies a year) for a low monthly fee of $9.95– a revolutionary new way to see motion pictures affordably.

Posted by Brandon Carter on Dec 3, 2018 3:30:30 PM

Ever walked away from a brand you love with a sour taste in your mouth after joining their loyalty program? It’s telling that while consumers belong to an average of thirteen loyalty programs, they are only active in about six of those. Clearly, a large percentage of programs are dropping the ball when it comes to conn...

Posted by Brandon Carter on Oct 5, 2018 1:31:00 PM

Perks, rewards and loyalty programs are becoming increasingly popular these days. It seems like they’re everywhere – coffee shops, restaurants, clothing stores, airports, colleges, theme parks, movie theaters, charities, employers etc.      

Posted by Brandon Carter on Jan 29, 2018 6:06:00 AM

In this day and age, when consumers have more choices on where to spend their money, and more economic incentive to be overly selective about those choices, having a throw-away benefit is risky. It leads customers to question where their dollars are going, and gives them no reason to continue engaging beyond an initial...

Posted by Brandon Carter on Jan 25, 2018 8:30:00 AM

Stated simply, customer engagement is the depth of the relationship a customer has with a brand. It’s a fair question that’s being asked with more frequency, as businesses are realizing that customer loyalty is largely a result of frequent positive engagement. As the typical consumer wields power with more information ...

Posted by Brandon Carter on Jan 18, 2018 2:13:00 PM

There’s a longtime adage in business that says it costs five times more (or even more) to acquire a new customer than to retain an existing one. It’s cited all over the place, but no one is quite clear on its origins. Don Peppers attributed it to a Harvard Business Review article “from a couple decades ago.” Ipsos Loya...