Posted by Brandon Carter on Jan 16, 2018 8:34:00 AM

Just as we think we're starting to figure Millennials out, time brings us another, even more bizarre generation.   Gen Z, or those born between 2000 and 2016, are sometimes referred to as Centennials. And they're going to be a handful.    These young folks are just starting to wield their economic power worldwide, but ...

Posted by Brandon Carter on Jan 2, 2018 8:02:00 AM

2018 is the year you're going to make a ton of money. Even more than you're already making. Some of it will come from new customers.  But the majority of it will come from those already in your fold. Hey, you're already here, on a customer engagement blog, so you've already taken the first step: getting serious about r...

Posted by Brandon Carter on Dec 26, 2017 8:37:00 AM

December is a fun time around Access. Holiday decorations are up (and a contest for best-decorated area is underway), employees are catching the spirit, and tons of gifts are arriving in our shipping department (not for us; we encourage employees to ship their gifts here to prevent doorstep theft and anxious kiddos spo...

Posted by Brandon Carter on Dec 19, 2017 9:09:00 AM

It seems like we're several years into  "personalization" as the hot topic in marketing and sales.  You can easily lump it in with other buzzwords like cryptocurrency and bots.  For good reason, too. Personalization, when done correctly, is like using a cheat code to customer's hearts. It shows you know them and are pa...

Posted by Brandon Carter on Nov 15, 2017 5:00:00 AM

For many, coupons have strange connotations. They're something moms cut out, or they're only used by poor folks or the elderly. In reality, the opposites of these are true - coupons are incredibly popular among affluent folks and millennials (not to mention every other demographic), and they don't even have to be print...

Posted by Brandon Carter on Nov 14, 2017 8:21:00 AM

You’ve probably heard all the same talk I did. “Robots and AI are the future!” “Automation and personalization are the next great wave of customer engagement!” A robot that’s going to handle customer requests? An automated system that’s going to craft personal messages delivered through the right medium at just the rig...