You’ve probably heard all the same talk I did. “Robots and AI are the future!” “Automation and personalization are the next great wave of customer engagement!” A robot that’s going to handle customer requests? An automated system that’s going to craft personal messages delivered through the right...
As engagement, loyalty, and customer success pros, we have a lot of tools to work with. Loyalty programs, incentives, gifts, rewards, content, data, and...
Every customer is a member. At least, that's an argument I've tried to make a couple times here. To me, "customer" implies someone that completed a...
Movies and novels throughout history have convinced us that there is such a thing as “love at first sight.” And you know what: it’s true! People do randomly...
In the world of work, people take a job because it provides a source of income and benefits. They excel at work, and run through brick walls for their company,...
As a parent, you can bark at your kids all day and they won't hear a word. But somehow they can recite every inane word uttered by their close friends. Kids...
Brandon Carter
