Posted by Brandon Carter on Oct 16, 2017 5:45:00 AM

Everyone wants to get in on Millennials and their precious dollars, but how? How do you connect with a group that knows marketing when they see it and shies away from (most of) it? What can be done now to create lifetime loyalty? To help provide some perspective, we've compiled a gathering of statistics on Gen Y loyalt...

Posted by Brandon Carter on Oct 3, 2017 12:00:00 AM

As engagement, loyalty, and customer success pros, we have a lot of tools to work with. Loyalty programs, incentives, gifts, rewards, content, data, and communication channels like email. All those tools capture a little bit of real estate in the customer’s mind. They get people to take action, tugging them a bit close...

Posted by Brandon Carter on Sep 19, 2017 8:22:00 AM

Every customer is a member. At least, that's an argument I've tried to make a couple times here. To me, "customer" implies someone that completed a transaction, while "member" signifies relationship, belonging on an ongoing basis. Even if your business model is not subscription- or membership-based, you can benefit fro...

Posted by Brandon Carter on Sep 13, 2017 9:22:37 AM

Movies and novels throughout history have convinced us that there is such a thing as “love at first sight.” And you know what: it’s true! People do randomly lock eyes from across a crowded room, sparking instant passion and the shared knowledge that they’re meant to be together forever. Seriously, there’s science revea...

Posted by Brandon Carter on Aug 29, 2017 8:23:00 AM

In the world of work, people take a job because it provides a source of income and benefits. They excel at work, and run through brick walls for their company, because of a whole other host of factors. Primarily: pizza parties. ... Bear with me here.

Posted by Brandon Carter on Aug 22, 2017 8:44:00 AM

As a parent, you can bark at your kids all day and they won't hear a word. But somehow they can recite every inane word uttered by their close friends. Kids have selective hearing, but so do grownups like us. When was the last time any of us actually sat through a commercial? Can you recall the brand? Any online banner...