A weekly round-up of noteworthy articles that crossed our desks, from the worlds of loyalty & rewards programs, discount programs, mobile marketing and more.
Gannett Buys Mobile Consumer Rewards And Loyalty Platform, Key Ring - Another significant play in the world of mobile marketing. The mobile coupon network market will continue to grow as more and more consumers are looking for easy access to money-saving opportunities.
Study Shows Consumers are More Efficient Than Ever Seeking Deals and Reaping Savings - 62% of consumers "spend up to two hours weekly seeking out savings and save up to $30 each week using coupons." Also, customers are more than willing to engage with their social networks for deeper deals.
The Future of Credit Card Rewards - Credit card spending is on the rise, but will that also mean a rise in rewards programs? Possibly.
The future of loyalty is social - Evolving customer needs - such as the need for recognition, personalization, and speedy payoffs - are leading many companies to involve social network in their loyalty programs.
Shoppers leave stores and complete purchases online for discounts as low as 2.5 percent - Have you ever walked into a store, found the item you wanted, only to balk at the price, thinking you can find a better deal online? You're not alone. According to this GroupM Next study, 45% of consumers will walk out for even a 2.5% savings. Also noteworthy: 44% of consumers are influenced by their mobile devices when shopping.