With summer winding down, back-to-school season is in full swing. Many parents have started the annual, costly ritual of shopping for another school year.
So what does this mean for all you member organizations out there?
Well, chances are some of your members fit into the parent demographic with kids K-12 or college age. For them, this time of year means pulling out the big bucks to get their offspring set up for success when it comes to their continuing education.
Back-to-school is a great time to communicate and remind your members about the savings they have available through your membership perks, member discount program or association member benefits.
The best discount programs not only offer value that’s relevant to users, but also communicate often with members to remind them of their perks and utilizing the savings during peak shopping seasons.
Encouraging members to take advantage of the discounts you offer will result in valuable savings they’ll use, appreciate and have you to thank for.
Take a look at our back-to-school infographic below for more insight into just how BIG of a shopping season this time of year is, how much people actually spend, what they spend on and how discounts come into play.
And just for fun, here are 10 of our favorite back-to-school deals available on the Access discount network: