The Access Loyalty Blog

Holiday Travel Made Easy: Access Debuts the 2024 Campaign!

Written by Ashley Autry | Nov 5, 2024 7:00:00 PM

It’s official! The holidays have arrived, and so have the pricey travel tags (bah humbug). 

With more than 50% of Americans planning to travel during Thanksgiving and the holiday season, it’s no surprise rising travel costs are the number one concern for most holiday travelers. 

No need to stress! Access has a sleigh full of jolly travel deals with the launch of our first ever holiday travel savings campaign. 

We’re excited to partner with you, our clients, to inspire your members to create lasting memories with loved ones at affordable prices this winter. 

2024 Holiday Travel Campaign – What to Expect

The campaign kicked off on October 14 and runs through December 13, with members receiving one or two specially curated travel emails each week. You can expect exclusive, limited-time deals on hotel and resort stays, theme park tickets, flights, and car rentals. We’ve also sprinkled in some of the season’s most popular holiday destinations and top-rated hotels—but we won’t unwrap all the surprises just yet!

Can this campaign get any merrier? Yes, yes it can. 

We’re adding an extra dose of holiday cheer by offering participants a chance to win $250 Visa gift cards. So, whether they’re planning a winter getaway, a visit to family, or a festive adventure, a $250 boost can make members’ holiday travel even more magical!

As an avid user of the travel discounts myself and with my entire family living on the other side of the country, these seasonal savings have made me a much cheerier traveler on multiple occasions. My family is always traveling on a budget, so when I can save on my flight or hotel stays for loved ones, I get the warm and fuzzies every time. The best part – having a little extra money leftover to spend on gifts, dining out, or fun experiences with those that matter most. 

With this campaign, we’re bringing the holiday spirit to life, turning travel stress into sweet moments of joy during the season of giving with: 

✔️RELEVANT offers to help members make the most of their holiday budget

✔️FUN giveaways to spark excitement and boost member engagement

✔️RELIABLE customer support, ready to tackle any holiday hiccups

Sharing the Holiday Magic with Your Members 

Although we don’t have historical data for this campaign since it’s our first year running it, we can give you a solid idea of what to expect based on the success of our long-standing Spring Break and Summer travel campaigns. In these seasonal travel campaigns, we generally always see a healthy increase in hotel bookings and theme park ticket purchases. To our clients’ delight, many less active members engage with their member benefits for the very first time or after a long break because of the special campaign. Plus, it doesn’t hurt to receive client feedback like this: “I received positive feedback from members. They enjoy using the travel deals and booked flights and hotels for their travels!” 

Even though we haven’t had an official holiday travel campaign before, members have still been making the most of their travel discounts during this time in previous years. One member said, “My husband and I were planning a trip, and prices around the holidays were climbing every day. I went to the member discounts site, and found a great deal that saved us a lot of money!”

Access handles all the heavy lifting for every organization by designing and sending emails to members on their behalf—no extra effort required. The real holiday magic happens when clients collaborate with us to amplify the message across additional channels. 

Current clients have access to a marketing campaign toolkit, packed with all the plug-and-play materials you need to celebrate the season. From engaging social media posts and eye-catching promotional materials to festive fliers, a handy campaign calendar, and so much more—it's all included! We’ve made it as easy as pumpkin pie (or delicious fruitcake!) to remind your members about this wonderful event across all their favorite channels.

Why Host These Festive Events?

In short, to help your members save more money during peak shopping and traveling seasons. 

At Access, deals and discounts are our specialty. As the nation’s largest exclusive discount network, it’s a privilege to share over 40 years of loyalty expertise, working together to make your members’ lives better in meaningful ways. 

One of our favorite ways to do this is by “surprising and delighting” your members with special seasonal discounts and giveaways. Why? Because who doesn’t love receiving gifts? These unexpected perks foster a sense of appreciation and joy, creating a positive cycle where recipients (your members) feel grateful towards the giver (you). In a year that many would agree has presented its challenges, even the smallest gestures of kindness can have a profound impact.

The holiday season is a wonderful time for us to come together and make sure as many members as possible enjoy the incredible deals that can brighten their days and lighten their load.

 

Not an Access Client?

Join the Access family and be a part of our loyalty program and seasonal savings campaigns every year. 

Working with us means helping your members save money on everyday purchases while allowing member organizations to bask in the credit. The best discount programs offer meaningful discounts as a powerful way to connect with your members, and when they feel valued, they're more likely to stay with you year after year—sharing the experience with their family and friends along the way.

In the meantime, here are a few articles to help you get to know Access and our merchant partners a little better:

Wishing you joy (and savings) this holiday season from Access!