The Definition of Mobile Engagement, and How to Earn It

Posted by Brandon Carter on Apr 5, 2016 11:16:55 AM

“Mobile Engagement” is one of those terms that has come into vogue of late. There are plenty of gurus who will tell you why it’s vital, critical, essential, and other super-serious descriptors.

But what exactly is mobile engagement?

Mobile engagement is the level of interaction between a brand and consumer via a mobile device.

The interactions and engagement are closely correlated. The more frequent and valuable the interactions are, the more engaged the consumer becomes.

These mobile interactions happen through four primary channels:

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Topics: Customer Engagement, mobile engagement

Mobile Engagement in Travel & Timeshare

Posted by Brandon Carter on Mar 27, 2014 3:07:00 AM

Ozzie and Harriet. Peanut butter and jelly. Humanity and the smartphone.

Some pairings were just meant to be. How did we exist before smartphones? How did people entertain themselves on car rides or visits to the restroom?

We're joking, but the consumer addiction to smartphones is something that shouldn't be undersold. It's where people are spending their time - 54% of the population suffers from nomophobia, or the fear of being without their smartphones. Two-thirds of Americans own one, and they're moving their lives onto them - from how they connect with others and how they pay for things to how they search for information and how they goof off.

Every industry has an impetus to engage their audiences on mobile. It's no different for timeshares and travel clubs - two groups Access has served for over 30 years. These are industries ripe for mobile engagement, complete with customers who look for great experiences at reasonable prices and the time to pursue leisure.

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Topics: Customer Engagement, Loyalty Discount Cards, Customer Incentives, Ongoing Incentive Programs, Mobile Coupons, Member Benefits, Viewpoints, timeshare loyalty, Access Development, mobile engagement, Timeshare/Resort & Vacation Industry Incentive, customer loyalty

The 3 Critical Steps That Will Boost Geocommerce Adoption

Posted by Kelly Passey on Feb 11, 2014 11:36:00 PM

Apple’s new product debuts are known to be ‘must-see TV’ for gadget geeks. We all get excited about the BIG announcements, such as the iPhone 5S or the iPad Air. But as is typical with Apple, there are smaller debuts tucked into these presentations that trigger very big waves in other, less consumer-focused industries. The most recent example of this is iBeacon.

iBeacon is Apple’s latest attempt to insert themselves into retail services (they continue to stop just short of a full payment solution, but they’re inching ever so close). Basically, iBeacon utilizes Bluetooth Low Energy (BLE) to connect consumers and their iPhones with main street (retailers) via small beacons placed throughout the merchant’s brick-and-mortar store. This technology enables the merchants to send push notifications with hyper-relevant messages based on where someone is located (down to the aisle), lure them into the store and promote certain products/services.

A customer is near the denim section? “All jeans are 10% off today!” is the type of message that may pop up on a phone. And it works: According to RetailMeNot, 51% of consumers admitted they would be more likely to buy an item, even one that isn’t from their preferred brand, if they received a mobile coupon while in-store.

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Topics: Customer Incentives, Mobile Coupons, Viewpoints, Access Development, ibeacon, mobile engagement, geocommerce, kelly passey, mobile payments, mobile commerce, customer loyalty, paypal

The Customer Engagement Recap - January 17

Posted by Brandon Carter on Jan 16, 2014 11:18:00 PM

Finish off your week with the most important news (and news you may have missed) from the customer engagement and loyalty marketing world.

In this week's customer engagement recap:

  • Mobile Apps Help Lure Customers, Spur Loyalty
  • Embedded Loyalty Needed to Spur Mobile Payment Adoption
  • Smarter Couponing: Why Coupons Are Here to Stay
  • When is a Loyalty Program Member More Trouble than He’s Worth?
  • Email Mostly Mobile
  • InMarket Launches iBeacons In U.S. Grocery Stores
  • 3 Loyalty Trends for 2014
  • Deals, Mobile Drive 2013 Holiday Shopping
  • How One Woman Saved Enough To Quit Her Job And Move To Paris

 

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Topics: Ongoing Incentive Programs, Mobile Coupons, Discount Programs, Credit Card Rewards Programs, Payment Card Rewards, Member Benefits, Viewpoints, mobile wallet adoption, Access Development, Weekly Recaps, loyalty statistics, mobile engagement, geocommerce, coupon statistics, customer loyalty

3 Ways Associations Can Engage Mobile Members

Posted by Brandon Carter on Jan 7, 2014 11:30:00 PM

It's after the holidays. We're all tired of finding little bits of wrapping paper stuffed in between the couch cushions. The kids are already bored with their presents. We just found Uncle Leo's spare set of dentures behind the toilet. On top of it all, we're broke.

Like a bad hangover, we're emerging from the holidays vowing to change our ways and never do that again.

The first step: find more money.

People are cutting costs wherever they can. Nearly 700,000 people cancelled cable in Q4/2013. Pay as you go phones are replacing expensive wireless contracts and seldom-used landlines. Memes like the "52 Week Double Money Challenge" have spread like wildfire through social media. And the public's demand for deals caused massive waves through the 2013 holiday shopping season.

Basically, if it doesn't have some sort of return, or isn't seen as a vital expense, then it's on the chopping block.member benefits

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Topics: Educator Access, Mobile Coupons, What is Loyalty?, Member Benefits, Viewpoints, Access Development, mobile engagement, farm bureaus, education, associations, customer loyalty

Instant Reaction from a First-Time Mobile Coupon User

Posted by Gina Yoder on Mar 6, 2013 4:37:00 AM

For over two years now, Access employees have begged HR Director Gina Yoder to buy a smartphone with a data plan. Despite being into modern technologies (follow her on Twitter here), she was reluctant to jump into the modern mobile world. Until now. We asked her to give an instant analysis of mobile life, specifically our mobile coupon app My Deals Mobile.

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Topics: HR, Mobile Coupons, Merchant Discount Network, Member Benefits, Viewpoints, Access Development, mobile engagement, ginayoder

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