The Customer Engagement Recap – February 14

Posted by Brandon Carter on Feb 13, 2014 11:50:00 PM

Fall in love with the most important news (and news you may have missed) from the customer engagement and loyalty marketing world.

In this week's customer engagement recap:

  • TWILIGHT OF THE BRANDS
  • CVS Tobacco Decision A Lesson in Filtering Loyalty Programs
  • Is the iBeacon party over before it even starts?
  • The 3 Critical Steps That Will Boost Geocommerce Adoption
  • Starwood Loyalty Program Members May Soon Have Keyless Check-in
  • Study: mCommerce Surges 63% Since 2009

 

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Topics: Mobile Coupons, Member Benefits, Viewpoints, timeshare loyalty, ibeacon, Weekly Recaps, geocommerce, mobile commerce, customer loyalty

The 3 Critical Steps That Will Boost Geocommerce Adoption

Posted by Kelly Passey on Feb 11, 2014 11:36:00 PM

Apple’s new product debuts are known to be ‘must-see TV’ for gadget geeks. We all get excited about the BIG announcements, such as the iPhone 5S or the iPad Air. But as is typical with Apple, there are smaller debuts tucked into these presentations that trigger very big waves in other, less consumer-focused industries. The most recent example of this is iBeacon.

iBeacon is Apple’s latest attempt to insert themselves into retail services (they continue to stop just short of a full payment solution, but they’re inching ever so close). Basically, iBeacon utilizes Bluetooth Low Energy (BLE) to connect consumers and their iPhones with main street (retailers) via small beacons placed throughout the merchant’s brick-and-mortar store. This technology enables the merchants to send push notifications with hyper-relevant messages based on where someone is located (down to the aisle), lure them into the store and promote certain products/services.

A customer is near the denim section? “All jeans are 10% off today!” is the type of message that may pop up on a phone. And it works: According to RetailMeNot, 51% of consumers admitted they would be more likely to buy an item, even one that isn’t from their preferred brand, if they received a mobile coupon while in-store.

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Topics: Customer Incentives, Mobile Coupons, Viewpoints, Access Development, ibeacon, mobile engagement, geocommerce, kelly passey, mobile payments, mobile commerce, customer loyalty, paypal

The Customer Engagement Recap - January 17

Posted by Brandon Carter on Jan 16, 2014 11:18:00 PM

Finish off your week with the most important news (and news you may have missed) from the customer engagement and loyalty marketing world.

In this week's customer engagement recap:

  • Mobile Apps Help Lure Customers, Spur Loyalty
  • Embedded Loyalty Needed to Spur Mobile Payment Adoption
  • Smarter Couponing: Why Coupons Are Here to Stay
  • When is a Loyalty Program Member More Trouble than He’s Worth?
  • Email Mostly Mobile
  • InMarket Launches iBeacons In U.S. Grocery Stores
  • 3 Loyalty Trends for 2014
  • Deals, Mobile Drive 2013 Holiday Shopping
  • How One Woman Saved Enough To Quit Her Job And Move To Paris

 

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Topics: Ongoing Incentive Programs, Mobile Coupons, Discount Programs, Credit Card Rewards Programs, Payment Card Rewards, Member Benefits, Viewpoints, mobile wallet adoption, Access Development, Weekly Recaps, mobile engagement, geocommerce, coupon statistics, customer loyalty

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