Recapping the 2014 Holiday Shopping Season [Infographic]

Posted by Brandon Carter on Feb 4, 2015 8:43:41 AM

The 2014 holiday shopping season was a fun one. Everything seemed to be the status quo from previous years, with customers digging in their heels and refusing to spend a penny until they saw a deep discount. Then suddenly gas prices dip below the Mendoza Line and everyone found themselves with a few more dollars to play around with. 

It resulted in more spending than most anticipated, though not the outright binge one would expect. 

It seems customers are getting used to pinching their pennies. Which places a huge emphasis on who and what influences them to actually spend. During the 2014 holiday season, deals, smartphones, and yes, good old fashioned brand loyalty all played major roles in pushing consumers to spend. 

Consumers did a lot of shopping - and saving - using their mobile devices, but spending? Not many transactions were completed on these devices, save for Christmas Day (hey, browsing and buying trump actual conversation with Grandma Gayle and Uncle Norbert, right?).

And while most observers call the holiday shopping season done after Christmas, many consumers keep on spending through the New Year holiday

Which is one of the reasons we sat back and waited for the dust to clear before releasing this infographic recapping the biggest trends to emerge from the season.

By giving it a read, you'll see the total picture of what happened - from the game plan on Black Friday to how holiday gift money burned holes in consumers pockets around New Years Day. 

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Topics: infographics, holiday shopping

The Customer Engagement Recap – December 12

Posted by Brandon Carter on Dec 12, 2014 1:36:11 AM

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

In this week's customer engagement recap:

  • Retail sales in the US hit 8-month high in November. Will holiday spending soar?
  • Survey: 4-In-5 Consumers Say They Won’t Be Spending More This Holiday Season
  • The Risks and Rewards of Corporate Holiday Gifts
  • New cord cutting data spells trouble for traditional TV
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Topics: Rewards Programs, Customer Engagement, Customer Incentives, Ongoing Incentive Programs, Viewpoints, Weekly Recaps, employee incentives, customer loyalty, holiday shopping

Deals, Mobile Drive 2013 Holiday Shopping

Posted by Brandon Carter on Jan 7, 2014 4:43:00 AM

Try this experiment:

Go to the bank and take out some money - say, $600 billion or so. Then gather a collection of random strangers in an open room, with the money piled in neat rows in the middle. With your new friends lined up along the walls, give them a countdown, at the end of which they can sprint to the middle and grab as much cash as they can carry - gym class dodgeball style.

What you'll have is a re-creation of the holiday shopping season. In real life, it's thousands of businesses and retailers competing for their share of the $600 billion bounty. And while your room full of random people would likely devolve into a grotesque mélange of violence and gore, retailers resort to coupons and promotions instead of crudely fashioned prison shanks.

Once again Americans outdid themselves, spending 3.5% more on their loved ones (and themselves) from November through December 24, 2013. But this year was different than years past, in that three big waves of change came over retailers, resulting in what Reuters called "the most competitive holiday season" since 2008.

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Topics: PowerDeals, Customer Incentives, Mobile Coupons, Discount Programs, Member Benefits, Viewpoints, Access Development, customer loyalty, holiday shopping

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