Consumers are Tired of Jerks; Here's Why That Matters to You

Posted by Brandon Carter on Oct 1, 2014 12:12:00 AM

Someone has been a jerk to you today.

It may have been during your commute, or maybe someone stole your parking space just as you were pulling in.

If you’re like me, just recalling the incident gets you worked up all over again. Your shoulders tense up, your stomach churns, and you think about all the snappy one-liners and responses you could’ve thrown out to put that worthless, snot-nosed barista right in his place.

If you experienced boorish behavior today, you’re not alone. Incivility may not be a growing problem – it’s always been around in some form and always will be – but people are growing sick and tired of it.

The uncivil world presents an opportunity for businesses: be a part of it and suffer the consequences, or be a personable, polite island of peace to customers, who just want to be treated like humans.

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Topics: Customer Engagement, Employee Discount Programs, Customer Incentives, Viewpoints, employee engagement, consumer behavior, customer loyalty

Customer Loyalty: Time to Sweat the Small Stuff

Posted by Brandon Carter on Sep 29, 2014 11:40:00 PM

There's a wonderful series of self-help books by Richard Carlson around the idea of "Don't Sweat the Small Stuff (and it's all small stuff)." The basic premise is to take stock of what really matters in life and focus in on things that truly matter with a positive attitude. The books have sold millions of copies, and for good reason - they have great ideas anyone can use for their personal lives.

When it comes to business and customer relationships, everything is small stuff, and it should most definitely be sweated.

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Topics: Customer Engagement, What is Loyalty?, Viewpoints, employee engagement, customer loyalty, corporate culture

Why "Nice" Business is Now Very Good Business

Posted by Brandon Carter on Sep 24, 2014 1:07:55 AM

Look at the state of business today.

Employees walked out on their jobs in support of an ousted CEO that they really, really liked. There are massive protests on Wall Street (again). The NFL is holding press conferences to apologize for press conferences that weren't apologetic enough.

Clearly, the rules of business have changed. Consumers hold more power than ever before, thanks to the influx of online information and the influence of social media. The way businesses behave is now a central part of buying criteria, and consumers will hit the eject button quickly when shady practices are exposed.

But, there is a bright side to this new world: Once customers find a "nice" business, they'll reward that business with their dollars and loyalty.

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Topics: Customer Engagement, Employee Discount Programs, Customer Incentives, Mobile Coupons, What is Loyalty?, Member Benefits, Viewpoints, employee engagement, loyalty programs, customer loyalty

The Tangible Value of a Great Boss

Posted by Brandon Carter on Aug 10, 2011 9:15:37 AM

Access Development has won multiple "Best Companies to Work For" awards thanks in large part to the efforts of our management team and their unique, employee-centric workplace philosophies. In order to give readers the whole view of Access (and not just our loyalty and discount programs), we asked our HR Director Gina Yoder to occasionally add a post about working at Access.

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Topics: HR, Discount Programs, What is Loyalty?, employee engagement, Access Development, organizational development, ginayoder, employee retention, loyalty programs

Best Companies to Work For Speech Redux

Posted by Brandon Carter on Dec 13, 2010 8:51:00 AM

This post is from Access' Director of HR Gina Yoder. Contact Gina on Twitter at twitter.com/GinaYoder

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Topics: HR, employee engagement, Access Development, ginayoder, Utah

Welcoming Two New Clients to Access

Posted by Brandon Carter on Dec 10, 2010 4:54:37 AM

We’d like to welcome two new organizations to Access. SEIU District 1199 brings about 25,000 members and Colorado Springs Education Association brings about 1,200.

We have a long history of working with education groups (like Colorado Springs). And though it may have only been three years ago that we signed our first SEIU group, we’ve since discovered what a good fit we are for each other.

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Topics: Educator Access, Loyalty Discount Cards, Ongoing Incentive Programs, Discount Programs, News, employee engagement, Access Development, member retention, unions, loyalty programs, education, customer loyalty

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