We have a long history of working with education groups (like Colorado Springs). And though it may have only been three years ago that we signed our first SEIU group, we’ve since discovered what a good fit we are for each other.
SEIU stands for Service Employees International Union. Their collective members come from a wide range of public service occupations varying from maintenance and security to health care and government. SEIU District 1199 represents healthcare and social workers in WV, KY & OH.
SEIU District 1199 is the fourth SEIU group we’ve signed since 2007. One of the first to join, SEIU Local 1, felt our savings program—in particular, our local savings—helped them increase the value of their program in the eyes of their members. “This program also gives us another valuable tool: communication with our membership,” says Richard Owsiany, Director of Member Programs for SEIU 1.
SEIU Local 99, another participating group, reported the same benefits. After launching the Access program, they consistently saw an 8% increase in web traffic over the corresponding month 1 year prior. Plus, we helped them grow their email database by 35%. “The Access program has clearly had an impact on our website traffic while enabling us to engage a new set of members who hadn’t come to our site before,” says Cecilia Barnes, Membership Supervisor.
Our sole purpose at Access is to help groups like CSEA and SEIU District 1199 succeed in their own personal goals. When those goals are to provide as much real world value to the member as possible, then it’s like a match made in savings heaven.
Brandon is a former writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding. Connect with him on LinkedIn or Twitter at @bscarter