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Travel and Tourism Statistics: The Ultimate Collection

By Andrew Graft | Updated on Jul 30, 2020 3:00:00 PM

Ray Bradbury – author of the space travel and colonization classic The Martian Chronicles – once wrote, “Half of the fun of travel is the aesthetic of lostness.”

What did Mr. Bradbury mean when he penned this now famous quote? We may never know.

Don’t get the wrong idea, of course. We get the part about travel being extra rewarding when people get far off the beaten path into places they didn't even know existed. (Duh.)

What civilization will always wonder is this. Did he mean “half” in the general sense, as in give or take a third? Or “half” in the 50% sense, where if he’d meant 51 percent, he’d have said 51 percent?

Whatever the math behind Ray’s statistical calculations, one thing we know for sure…

People looooooove to travel.

Families and individuals of all ages, sizes and incomes. To faraway lands. For weekend getaways. To pursue new business deals. With kids. Without kids. On planes, trains, automobiles, boats and buses.

Travel-and-Tourism-imagesAnd when it comes to the best corporate discount programs, association member benefits, and membership perks in general, discounted travel is often among the most hotly pursued additions to the mix. Why? Because lots of money AND emotional expectation are wrapped up in most of our travel purchase decisions.

So to better understand today’s traveler, we at Access have compiled what we believe is a comprehensive “ultimate collection” of statistics having to do with the travel and tourism industry. We've tried to make this list as relevant as possible, which means we combed through recent research from travel and tourism related sources.

Most of these stats are focused on Americans who travel – though other nationalities may creep into the mix from time to time. We've provided source links for each statistic. Sometimes you’ll find the data conflicts with other sources - so we’ll leave it up to you to decipher which is most accurate.

We'll keep this list updated regularly with the latest and greatest. If you know of a stat we're missing, or want your own research included in our collection, leave us a note in the comments. Enjoy!

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Travel Costs: How Much People Spend

  • Travel and tourism was the second most-popular choice for discretionary spending (Phocuswright)
  • Millennials spent $4,400 (avg.) on travel in 2019, (Gen-Xers’ $5,400; Boomers’ $6,600) (CNBC)
  • 36% of travelers rated travel as an important spending priority (Phocuswright)
  • $1,036 billion was spent on traveling in 2017 (US Travel Association)
  • 2.7% of the nation’s gross domestic product (GDP) attributed to travel and tourism (US Travel Association)
  • Business travel accounted for $317.2 billion in spending in 2017 (US Travel Association)
  • Leisure travel accounted for $718.4 billion in spending in 2017 (US Travel Association)
  • Americans spend $101.1 Billion on summer vacations (Travel Agent Central)
  • On average, Americans will spend $1,978 on summer vacations (Allianz Travel Insurance)
  • The average international trip for American travelers now costs $6,080 (Squaremouth)
  • Vacationing millennials (ages 18-34) spent, on average, $1,373 on summer vacations (Allianz Travel Insurance)
  • 56% of travelers aged 25-34, spend $500-$1500 for a one week trip, excluding airfare (Solo Traveler)
  • Baby Boomers (ages 55+) spent an average of $1,865 on summer vacations (Allianz Travel Insurance)
  • Baby Boomers plan on spending over $6,600 on their 2019 travel (AARP)
  • Generation X (ages 35-54) spent an average of $2,628 on summer vacations (Allianz Travel Insurance)
  • The typical traveler anticipates spending nearly $3,900 on vacations in 2018 (Destination Analysts)
  • On average, Americans in the South spent less on vacationing ($564 on domestic and $3,169 on international) compared to the Northeast, Midwest, and West (Reward Expert)
  • Baby Boomers expect to take 4-5 leisure trips next year, spending up to $6,395 on travel expenses - the same or more than they spend in 2017 (AARP)
  • Generation X will spend up to $5,434 on travel and millennials up to $6,802 in 2018 (AARP)
  • 26% of American domestic travel expenses go towards food services, 20% towards public transportation, 20% towards lodging, 17% towards auto transportation, 10% towards recreation/amusement and 7% towards retail (US Travel Association)
  • Travelers who book their activities ahead of their trip spend 47% more on lodging than those who wait to book (Booking.com)
  • Lodging costs are about 26% of total travel expenditures for domestic trips, and 21% for international trips (Value Penguin)
  • On average, excluding airfare, 30% travelers aged 55-64 spend $1500-$2500 on a one-week trip (Solo Traveler)
  • The average cost for American travelers to visit Norway is $9,754 (Squaremouth)
  • The average daily rate for hotels in the United States was $126.72 in 2017 (Statista)
  • Activities are the third largest segment of travel at $129 Billion (Phocuswright)
  • $220.4 million was spent on lodging in 2017 (US Travel Association)
  • $106.6 million was spent on recreation/amusement in 2017 (US Travel Association)
  • Food plus alcohol take up about 16% of the budget for an American’s international trips, and about 27% of their domestic trips (Value Penguin)
  • Transportation costs make up 54.3% of international trip expenditures and 39.1% on domestic trips (Reward Expert)
  • More than 25% of travel costs go toward food for domestic travel and 16.2% for international travel (Reward Expert)
  • 37% of travelers are very likely to splurge on food and drink experiences (WYSE Travel Confederation)
  • 4% of travelers are likely to splurge on first or business class air fare (WYSE Travel Confederation)
  • 27% of travelers are likely to spend more on events or festivals (WYSE Travel Confederation)
  • 12% of travelers are likely to splurge on guided tours (WYSE Travel Confederation)
  • The typical vacationing U.S. family spends about 44% of their travel funds getting to, from, and around their destinations (Value Penguin)
  • Travelers who book their activities ahead of their trip spend 81% more on transportation than those who wait to book their destination (Booking.com)
  • The average traveler spends about 9% of their vacation budget on entertainment (Value Penguin)
  • 65.3% of Americans say that leisure travel is somewhat of a budget priority for them (Destiantion Analysts)
  • 47% of millennials say cost is a barrier for why they won’t travel (AARP)
  • Millennials are the most likely to go into debt for travel (Travel Pulse)
  • 83% of families will splurge on their travel destination when planning a vacation, 68% on paid attractions, 68% on staying close to their destination, 63% on eating out/food and 63% on the length of their trip (NYU)
  • 62% of families will skimp on souvenirs/shopping when planning a vacation (NYU)
  • 24% of solo travelers spend more than $1,500 for one week of vacation (excluding airfare) (Solo Traveler World)
  • People outside of the U.S. spend approximately $4,360 when they visit the U.S. and stay an average of 18 nights (US Travel Association)
  • Experience beats expense when it comes to family travel (Expedia Group)
  • Flying coach instead of business saved business travelers $2,975 on average per round-trip flight (Rocketrip)
  • Dropping a hotel star class saved business travelers $54 on average per night (Rocketrip)
  • Staying with friends or family saved business travelers $234 on average per night (Rocketrip)
  • Staying at an Airbnb saved business travelers $110 on average per night (Rocketrip)
  • Taking an early-bird flight saved business travelers $66 on average per round-trip flight (Rocketrip)
  • Taking a low-cost carrier saved business travelers $281 on average per round-trip flight (Rocketrip)
  • Managers saved an average of 15% per trip, $572 per year and took an average of 5 trips per year (Rocketrip)
  • Directors saved an average of 12% per trip, $684 per year and took an average of 6 trips per year (Rocketrip)
  • Vice Presidents saved an average of 11% per trip, $651 per year and took an average of 6 trips per year (Rocketrip)
  • CXOs saved an average of 9% per trip, $1,081 per year, and took an average of 8 trips per year (Rocketrip)

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Traveler Demographics: A Profile of People Who Travel

  • Millennial's are 13% more likely to travel to a destination with cultural or historical significance (Responsible Travel)
  • 20% of all travelers are Millennials, and they take an average 7.4 trips per year. (Project Time Off)
  • The average millennial has planned on roughly 5 trips for 2020. (CNBC)
  • Millennials spent $4,400 (avg.) on travel in 2019, (Gen-Xers’ $5,400; Boomers’ $6,600) (CNBC)
  • 40% of Millennial travelers will take a vacation with their friends in the next year (Resonance Consultancy)
  • American women rank first in solo traveling and are more likely to take three trips or more in a given year (Resonance Consultancy)
  • 62% of Millennial parents are traveling with kids under the age of 5 (Resonance Consultancy – D.K. Shifflet & Assocaites)
  • Roughly 35% of Millennial travelers prefer upscale and luxury hotels/resorts (Resonance Consultancy)
  • 25% of families went on a family vacation that was 1-3 nights in duration (NYU)
  • Four in ten U.S. adults are planning to take a family vacation in 2019 (AAA)
  • Travelers in the South are more likely to be making plans for a family trip this year (62%) than travelers in the Northeast (35%) (Travel Agent Central)
  • 68% of family travelers will embark on a summer getaway, while 45% are making plans to travel as a family this spring (Travel Agent Central)
  • 80% of families take a vacation during summer (NYU)
  • 42% of families take a spring break vacation (NYU)
  • 24% of families have traveled internationally with their children for multiple days (NYU)
  • 43% of solo travelers travel three or more times in a year (Solo Traveler World)
  •  46% of women traveling solo said they travel alone for freedom, independence, and the chance to do what they want, when they want (Solo Traveler World)
  • 72% of American women are taking solo vacations (Booking.com)
  • Baby Boomers expect to take 4-5 lesiure trips in 2019 (AARP)
  • 50% of solo travelers have a university or college degree or diploma (Solo Traveler)
  • 96% of people ages 25-34 are likely to travel independently (Solo Traveler World)
  • 19% of people ages 25-34 have been or are likely to go on a cruise, 9% of ages 35-44 and 41% of ages 65+ (Solo Traveler World)
  • 54% of people ages 35-44 take vacation for adventure (Solo Traveler World)
  • 79% of Americans would consider taking a long distance international trip during winter (Qantas)
  • 58% of Millennials would travel solo and 26% already have (The Cashlorette)
  • 26% of Millennial women have traveled solo before and 27% have not but would consider doing so in the future (The Cashlorette)
  • 49% of millennial's take last minute vacations (Internet Marketing Inc.)
  • 58% of millennials prefer to travel with friends (Internet Marketing Inc.)
  • 50% of families who had paid vacation time did not use all of their vacation days in 2016 (NYU)
  • 21% of families have taken their children to an all-inclusive resort for vacation, 68% on a family road trip, and 68% on a beach vacation (NYU)
  • Women book tours and activities 67% of the time (TrekkSoft)
  • Women are over 10% more likely to take out loans for the sake of taking a vacation (Bustle)
  • Of people who traveled in 2016, 24% were solo travelers, 47% were adults, and 29% were adults with children (US Travel Association)
  • 28% of low income travelers used a train on their last trip (Trip Advisor)
  • 30% of people ages 55+ take a cruise for their vacation (Trip Advisor)
  • Travelers with high incomes are more likely to have taken many different types of trips: adventure travel (33%), music event (31%), other festival (30%), cruise (27%), and skiing/snowboarding (20%) (Trip Advisor)
  • Low income travelers are more likely to have traveled independently (38%) compared to middle (31%) and high income (31%) travelers (Trip Advisor)
  • 35% of solo travelers have post-graduate degrees (Solo Traveler)

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Travel Destinations: Where People Go When They Travel

  • 56% of Americans have taken a staycation recently (YouGov)
  • 2020 Google searches for “staycation” have jumped 45% YoY (Google)
  • AAA estimates Americans will make 700 million car trips from July-Sept 2020 (AAA)
  • Popular hotels are selling out nationwide during the pandemic. (CNN)
  • Post-pandemic “revenge spending” indicates travel will be among the first industries to recover. (Forbes)
  • Weekly pent-up demand for post-pandemic travel continues to grow . (TravelPulse)
  • Top destinations in 2019 were predicted to be The Turkish Riviera, Egypt, The Peloponnese, Matera, Perth, The Scottish Highlands, St Barths, Arles, Valle de Guadalupe and New Orleans (CN Traveller)
  • The Southeast region of the U.S. (Florida, Georgia, Louisiana) captured the largest share of domestic online searches for vacation lodging at 34% followed by the Far West (Washington, Oregon, California, Nevada) at 23%, the Mideast (New York, New Jersey, Maryland, Delaware, Pennsylvania) at 14%, the Southwest (Arizona, New Mexico, Texas, Oklahoma) at 11%, Great Lakes Region (Wisconsin, Illinois, Indiana, Michigan, Ohio) at 7%, Rocky Mountain Range (Idaho, Utah, Wyoming, Montana, Colorado) at 5%, the Plains Region (North Dakota, South Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri) at 3% and the New England Region  (Vermont, New Hampshire, Rhode Island, Connecticut, Massachusetts, Maine) at 3% (US Travel Association)
  • Top 10 U.S. destinations for travel agencies in 2018 include: Alaskan Cruises (47.9%), Orlando (38.6%), Las Vegas (35.4%), Maui (30.9%), NYC (27.7%), Honolulu (25.7%), Hawaiian Cruise (16.5%), Miami/Miami Beach (15.5%), Washington D.C. (14.7%), Los Angeles (12.9%) (Travel Leaders Group)
  • Top 10 international travel locations for travel agencies in 2018 include: Caribbean Cruise (34.7%), Cancun (28.3%), Cruise – Europe (River) (23.1%),  Cruise – Europe (Mediterranean) (17.4%), Punta Cana, Dominican Republic (17.2%), Rome (16%), London (15.5%), Amsterdam and Montego Bay, Jamaica (12.6%), Playa del Carmen/Riviera Maya, Mexico (11.4%), and Pairs (11.1%) (Travel Leaders Group)
  • Most popular 2019 destinations for American travelers are Florida (17%), California (11%), New York (5%), Texas (5%), and Las Vegas (5%) (AARP)
  • The top five summer road trip routes are: Las Vegas to National Parks, Northern California and Southern Oregon Coast, Northern New England, Blue Ridge Parkway in North Carolina, and Black Hills in South Dakota (AAA)
  • Top 2019 international destinations include Europe (41%), the Caribbean (20%), and Asia and the Middle East (11%) (AARP)
  • Iceland welcomed 2.2 million foreign travelers in 2017, with 32.9% of arrivals being in the winter months (Iceland Tourist Board)
  • Australia is the number one international destination for solo travel (Booking.com)
  • 38% of Millennial travelers are likely to visit a major metropolitan city in the next year (Resonance Consultancy)
  • 50% of Americans, 89% of Indian people, and 69% of French people have traveled to at least one country of their ancestry (Forbes 2019)
  • 40% of Millennial travelers are likely to visit a beach resort in the next year (Resonance Consultancy)
  • Traveling to Mexico has dropped from 22% in 2017 to 9% for 2018 (AARP)
  • Travel to the United Kingdom has dropped from 15% in 2017 to 6% for 2018 (AARP)
  • Travel to Canada has dropped from 17% in 2017 to 4% for 2018 (AARP)
  • 7% of millennials, 3% of Gen X and 6% of Baby Boomers expect to travel only to international destinations (AARP)
  • 42% of millennials, 51% of Gen X, and 51% of Baby Boomers expect to travel only to domestic destinations (AARP)
  • 51% of millennials, 46% of Gen X and 43% of Baby Boomers expect to travel to both domestic and international destinations (AARP)
  • 75% of people travel within the U.S. and farther than a bordering state (Travel Leaders Group)
  • 39.8% of people travel internationally (Canada, Mexico, and/or Caribbean) (Travel Leaders Group)
  • Last year international tourist arrivals worldwide reached 1.4 billion (Stuff)
  • 39.5% of people travel within their home state (Travel Leaders Group)
  • 33.1% of people travel to a bordering state (Travel Leaders Group)
  • 24% of Americans travel internationally (Europe) (Travel Leaders Group)
  • 35% of Americans, are planning to take a vacation of 50 miles or more away from home involving two or more immediate family (AAA
  • 55% of families have taken their children on vacation to Florida, 31% to California, and 26% to New York (NYU)
  • 41% of travelers aged 65+, go on cruises for vacation (Solo Traveler)
  • 43% of families have traveled to a National Park with their children for family vacations (NYU)
  • Road trips represented 22% of vacations taken by American travelers in 2016 (MMGY Global)
  • 53% of traveling families expect to pack up their cars for a road trip this year (Travel Agent Central)
  • 57% of global travelers take a beach vacation (Trip Advisor)
  • 56% of global travelers choose a destination to explore city history (Trip Advisor)
  • 52% of global travelers go on vacation to visit family/friends (Trip Advisor)
  • 26% of global travelers go on vacation to attend an event or festival (Trip Advisor)
  • 25% of U.S. destination selectors say they actively research new trips at least once a month (Phocuswright)

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Reasons & Decisions: Why People Travel & How They Decide

  • Why Americans travel:

    • 85% to see my child excited about the experience
    • 82% to relax/reduce stress
    • 81% to make memories
    • 78% for fun, excitement, and adventure
    • 73% to see or do something new
    • 72% to see more of the world
    • 66% to strengthen relationship with a significant other
    • 65% to strengthen bonds with family and friends
    • 60% to improve outlook on life
    • 55% to learn something new about a place, culture or history
    • 40% to continue a family tradition
    • 35% to cross off an item on bucket list (U.S. Travel Association)
  • U.S. travelers took 466.2 million domestic trips for business, and 1,779.7 million for leisure (Statista). That compares with 458.9 million domestic business trips (Statista) and 1,745.5 million domestic trips for leisure purposes (Statista) in 2016
  • Nearly 74% of domestic trips are for leisure purposes (US Travel Association)
  • U.S. residents logged 463.9 million person‑trips (one person on a trip away from home overnight in paid accommodations or on a day or overnight trip to places 50 miles or more away from home) for business purposes, with 38% for meetings and events (US Travel Association)
  • 42% of people travel to visit friends/relatives, 8% for outdoor recreation purposes, 13% for entertainment/sightseeing, 15% for other pleasure/personal reasons, 3% for conventions/conferences/seminars, 7% for general business purposes and 4% for other reasons  (US Travel Association)
  • Top getaways travelers haven’t done before because they are too afraid, but would love to try include: volunteering trip (39%), gourmet adventure (38%), mystery trip (38%), sabbatical trip (36%), and an ancestry trip to find out about their heritage (36%) (hospitalitynet)
  • 57% of travelers in the U.S. would give up alcohol for a year for a free heritage trip (Airbnb)
  • 35% of travelers take vacations to try local delicacies (Booking.com)
  • 51% of people travel to recharge their batteries when they feel stressed, busy, and tired (Intrepid Adventure Travel Index)
  • 59% of solo travelers said the reason they travel alone is because they want to see more of the world and they’re not willing to wait for others (Solo Traveler)
  • 45% of solo travelers like the freedom to do what they want when they want while traveling (Solo Traveler)
  • 47% of millennials and 40% of generation Z travel to relax and avoid stress (WYSE Travel Confederation)
  • 55% of generation z travel to increase their knowledge (WYSE Travel Confederation)
  • 23% of millennials travel to meet other travelers (WYSE Travel Confederation)
  • 45% of millennials travel to learn more about themselves (WYSE Travel Confederation)
  • 56% of global travelers agree traveling has taught them invaluable life skills (Booking.com)
  • One in two (55%) travelers think the best thing about travel is getting out of their comfort zone (hospitalitynet)
  • 34% of younger millennials travel to find more excitement in life (Expedia)
  • One in five people plan to take health and well-being trips (Yoga and Meditation Retreats, Weight Loss and Fitness Retreats, etc.) in 2018, almost double the amount of people compared to 2017 (Booking.com)
  • 46% of families have taken their children on trips for family reunions (NYU)
  • 95% of family travelers said their priority was keeping their families entertained and happy (Short Term Rentalz 2019)
  • 89% of family travelers said their priority was deals and value of the vacation (Short Term Rentalz 2019)
  • 85% of family travelers said their priority was planning travel around school holidays (Short Term Rentalz 2019
  • 85% of families said their priority was was outdoor activities (Short Term Rentalz 2019
  • 85% of families said their priority was being near major attractions or theme parks (Short Term Rentals 2019)
  • 49% of families said their main priority when they take a family vacation is to visit new places and explore together, 42% to relax and unwind together, and 6% to be active and outdoors together (NYU)
  • 45% of global travelers start their booking process by deciding on a specific destination (Trip Advisor)
  • 59% of pre-travel research takes place between one and three months before traveling (Trip Advisor)  
  • 86% of travelers use online resources when deciding on their accommodation (Trip Advisor)
  • 73% of travelers use online sources when deciding on their destination (Trip Advisor)
  • 77% of families said that “best value/price for our budget” was the most important factor when deciding where to stay on vacation (NYU)
  • 49% of travelers won’t book a hotel without reviews (Statistic Brain)
  • 25% of families had used a travel agent and 75% hadn't for their family vacations in the past five years (NYU)
  • 59% of families said travel websites (TripAdvisor, Expedia, etc.) were resources they used for information or inspirations for where to go and what to do, 10% said instagram, 74% said search engines, 51% said travel review websites, 30% said social media, 12% said travel agents, and 8% said blogs  (NYU)
  • 58.2% of travelers used any user-generated content to help plan their leisure travel, 32.5% used reviews from hotel, 29.6% used travel reviews of destinations, 30.8% used reviews of restaurants or activities, 13.5% used travel itinerary or blogs, 33.3% used Facebook and 26.3% used group discount websites (Destination Analysts)
  • 56% of solo travelers said the top factor they look for in a destination is safety (Travel Agent Central)
  • More than 40% of business trips in the past year have included a leisure portion added on (Expedia Media Solutions)
  • 25% of Americans who travel for a business trip will extend the trip for personal travel (AARP)
  • 64% of Millennials prefer booking on travel websites for hotels, 47% prefer booking through specific hotel, resort and airline websites, and 24% prefer to book through travel agents (Resonance Consultancy)
  • 79% of travelers who use a smartphone complete a booking after researching on their smartphones (Think With Google)
  • 65% of hotel bookings were made on the same day as researching on a smartphone (Statistic Brain)
  • 33% of Americans would go on at least one additional summer road trip if gas prices remain low (AAA)


Travel Activities: What People Do When They Travel

  • 65% of travelers visited art/history museums, 59% aquariums, 56% science museums, 55% theme parks, and 55% zoos in 2017 (MMGY Global)
  • 34% of those who travel want to visit a world famous theme park (Booking.com)
  • 54% of travelers go shopping during their summer vacation, 49% visit historical sights, 49% go swimming or do water sports, 46% go to a park or national park, and 46% go on sightseeing tours (Statistic Brain)
  • 73% of travelers with children have taken their children to theme parks on vacation (NYU)
  • Sunset cruise excursions have gone up by 89% in bookings since 2017 (TripAdvisor)
  • Snorkeling activities have gone up by 64% since last year (TripAdvisor)
  • Sailing trips have gone up by 55% within the last year (TripAdvisor)
  • Since 2017, catamaran cruises have gone up by 51% (TripAdvisor)
  • Kayaking and canoeing experiences have gone up by 49% since last year (TripAdvisor)
  • 33% of travelers will visit a spa or receive beauty treatments (Booking.com)
  • 15% of travelers will attend meditation/mindfulness retreats (Booking.com)
  • 73% of travelers aged 25-34, travel to see the top sights (Solo Traveler)
  • 50% of travelers aged 25-34, go to museums while on vacation (Solo Traveler)
  • Travel activities account for 8% of U.S. travel gross bookings and the segment comes in third by size behind hotels and flights (Phocuswright)
  • The U.S. travel activities market totaled $34 billion in 2018, and growth is outpacing the total travel market (Phocuswright)
  • More than three in four activities booked in-destination happened on the day of or day before the activity (Phocuswright)
  • Searches for activities are happening across devices in the three months prior to a trip, but shift significantly to 54% mobile when travelers are in-destination (Google)
  • It’s predicted that the overall tours and activities segment will grow to $183 billion (Phocuswright)

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Other Travel Statistics

  • The U.S. travel market grew 5% in 2018, with gains remaining steady in 2019; by 2022, total gross bookings will have increased to $441 billion (Phocuswright)
  • 66% of bookings were made through supplier websites/mobile apps, and 34% through OTAs (Phocuswright)
  • 90% of travelers now have apps to make their life easier when at their destination with maps, airlines, weather and social media (Travelport)
  • 55% of global travelers report being more determined to make sustainable travel choices than they were a year ago (Booking.com)
  • 73% of global travelers intend to stay at least once in an eco-friendly or green accommodation when looking at the year ahead (Booking.com)
  • 70% of global travelers say they would be more likely to book an accommodation knowing it was eco-friendly, whether they were looking for a sustainable stay or not (Booking.com)
  • More than 60% of travelers would consider an impulse trip based on a good hotel or flight deal (Think With Google)
  • Booking.com found that 80% of customers prefer mobile booking to get the information that they need (TechRadar)
  • For those going abroad, 31% have booked their 2019 trips by September of 2018 (AARP)
  • 72% of all mobile bookings made by travelers happened within a 48-hour window prior to booking (Sojern)
  • 38% of all mobile bookings are made on the same day or two days before a trip (PhocusWright)
  • 53% of all mobile bookings are made within a week of a trip (PhocusWright)
  • Only 19% of all mobile bookings are made more than a month in advance (PhocusWright)
  • 32% of solo travelers start planning 6 months before departure (Solo Traveler)
  • 33% of solo travelers start planning 3 months or less before departure (Solo Traveler)
  • 40% of global travelers choose to stay in eco-friendly places to help reduce environmental impact, 34% to have a locally relevant experience, and 33% to feel good about an accommodation choice (Booking.com)
  • Plane and car are preferred modes of transport for family travel, with 52% selecting their mode of transport by the fastest option, and 34% based on lowest cost (Expedia Group)
  • The primary mode of transportation for domestic and international travel are: plane (66% domestic & 87% international), cruises (5% domestic & 35% international), train (6% domestic & 16% international), rental car (24% domestic & 14% international), personal car (60% domestic & 13% international), and buses (2% domestic & 10% international) (AARP)
  • 6% of travelers end up paying for local transportation, like taxis, as part of their yearly vacation budget (Value Penguin)
  • 61% of families stay in a hotel while on vacation with children and 22% stay in a resort (NYU)
  • 37% of travelers go on road trips on Independence Day, 29% on Memorial Day, and 27% on Labor Day (Statistic Brain)
  • Airbnb had 80 million bookings by guests in (Resonance Cosultancy)
  • 26% of ages 18-34 used a train during their vacation (Trip Advisor)
  • 88% of travelers have already selected their domestic travel destination for 2019 (AARP
  • More Millennial's than Baby Boomers will use all of their vacation time (77% versus 62%) (AARP)
  • There are 705 million total unused vacation days annually (U.S. Travel Association)
  • 52% of American employees have unused vacation time (U.S. Travel Association)
  • Americans took an average 17.2 vacations in 2017 (U.S. Travel Association)
  • 212 million vacation days get forfeited annually (U.S. Travel Association)
  • Millennial's are more likely to bring work with them on trips than Baby Boomers (78% versus 59%) (AARP)
  • 82% of millennials consider travel reviews important (Internet Marketing Inc.)
  • The proportion of mobile bookings increased between 2017 and 2018, from 51.5% to 56.7% (TrekkSoft)
  • 51% of US travelers said that once they decided to go on a trip, they would spend less than one week researching flights (Facebook IQ)
  • 54% of family travelers prefer taking a plane for transportation to their destination and 47% prefer cars (Short Term Rentalz 2019)
  • 60% of family travelers prefer hotels for accommodation, 21% prefer resorts, and 17% prefer to stay with family and friends (Short Term Rentalz 2019)
  • Hotels and flights are booked in advance of 12 weeks and within the 3 months prior to the trip date (Google)
  • 48% of experiences are booked once travelers arrive at their destination (Google 2019)
  • Gen Alpha (those born after 2010) is showing more signs of influencing family travel decisions and planning (Short Term Rentalz)
  • On average globally, travelers with Gen Alphas are taking more than three family trips a year (Expedia Group)
  • Online will account for the lion’s share of travel sales at 52%, with mobile sales representing a quarter of all travel bookings (Euromonitor International)
  • International arrivals are expected to amount o 1.8 billion trips by 2024, and domestic tourism is expected to reach 19 billion (Euromonitor International)
  • 74% of consumers say experiencing things in the real world was a priority for them in 2019, with Baby Boomers being the most experiential and Gen Z being less so by 15% (Euromonitor International)
  • 43% of global consumers say they prioritize experiences over things, while 78% value real world experiences in 2019 (Euromonitor International)
  • Where the average employee is taking 17.2 days of vacation, 47% of that time - just eight days - is used for travel (U.S. Travel Association)
  • 23% of employees said they used none of their time off to travel (U.S. Travel Association)
  • 84% of employees say it is important to them they use their time off to travel (U.S. Travel Association)
  • The average Millennial takes 14.5 days off, 7.1 of which are used to travel (U.S. Travel Association)
  • Gen X uses 17.9 of their days off and dedicates 8.2 of those for travel (U.S. Travel Association)
  • Boomers take the most days off work at 19.8 and spend 9 days on travel vacations (U.S. Travel Association)
  • 48% of Americans don’t use a majority of their vacation time for travel (U.S. Travel Association)
  • Mega-travelers are happier with how they spend their paid time off compared to homebodies (76% to 48%) (U.S. Travel Association)
  • When it comes to happiness with physical health and well-being, there is a 22% gap (61% to 39%) between mega-travelers and homebodies (U.S. Travel Association)
  • 59% of mega-travelers report being happy with their company, compared to 46% of homebodies (U.S. Travel Association)
  • 57% of mega-travelers reported being happy with their job compared to 46% of homebodies (U.S. Travel Association)
  • 52% of mega-travelers reported receiving a promotion in the last two years compared with 44% of Americans who use some or little to none of their time to travel (U.S. Travel Association)
  • Employees who used little to none of their vacation time for travel were 5% less likely than those who use all or most of their vacation time for travel to report a raise or bonus in the last three years (81% to 86%) (U.S. Travel Association)


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Topics: Customer Engagement, Customer Incentives, Member Benefits, Travel, value enhancement, travel club incentives, tourism statistics, vacation statistics, business travel statistics, travel statistics

Written by: Andrew Graft

VP of Corporate Marketing for Access Development. Professional marketer. Amateur guitarist. HR husband. Weapons-grade consumer of diet Coke.