The Five Traits of Great Customer Incentives

Posted by Brandon Carter on Jan 22, 2016 9:00:00 AM

Kid won't eat dinner or do their homework? You can try withholding dessert and video games, but that only builds resentment from the little darlings.

Many parents, myself included, find that incentivizing behavior is the ticket to success.

Go a week without picking on your sister? Here's a trip to the arcade.

Perfect grades for the semester? New video game.

We're not talking about throwing a cookie into the mouth of a screaming child after a parent rejects buying a $200 LEGO castle. That's bribery, not incentivizing, and it's not a good way to build long-term habits.

The idea is to express that doing something of value can have even more, extra value attached to it. It's rewarding the right behavior to help them see the value of that behavior. It works for many parents, and it works for many businesses.

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Topics: Rewards Programs, Customer Engagement, Customer Incentives, Ongoing Incentive Programs, Viewpoints, customer loyalty, incentive programs

A New Approach to Incentives: Savings Across America

Posted by Brandon Carter on Feb 1, 2013 9:02:00 AM


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Topics: Rewards Programs, Customer Incentives, Discount Programs, News, Member Benefits, Access Development, savings across america, inventives, customer loyalty, incentive programs

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