Tomorrow: Free Webinar on Consumer Spending and Proximity

Posted by Brandon Carter on Nov 15, 2016 9:02:00 AM

Are you busy tomorrow? 

Of course you are. Everyone is busy. 

But you'll want to carve out 45 minutes or so to learn about some key consumer behavior that might change the way you do business.

We're going to host a live, free webinar on a study we conducted about how far people will go to make routine purchases.

If you've ever heard that "80% of consumer spend occurs within 20 miles of home," but wondered where it came from, well, I'm sorry - that stat doesn't exist. 

But our research shows that it was on the right track, just a little understated.

In our webinar tomorrow, we'll discuss what purchases people will travel for, and which ones they make close to home. 

We'll also talk about what motivates them to spend when location isn't a factor, and what's different between rural and urban buyers.

Click here (or the banner below) to register for free. Even if you're unable to attend, we'll still send you the presentation and a recording when we're finished.

consumer spending research

You can review our primary findings in the original announcement here.

Check out our infographic that illustrates the differences in travel preferences for specific purchases here

See you tomorrow on the webinar!

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Topics: research, consumer trends

(Infographic) The Big Difference Between Small Purchases

Posted by Brandon Carter on Nov 8, 2016 8:25:00 AM

92% of consumers aren't going beyond 20 minutes to make routine purchases.

That's the big takeaway from our recent survey on consumer spending proximity. (Be sure you download the summary here.)

That's a big broad stat that says a lot.

Based on those numbers one could deduce that local businesses should focus 99% of their efforts on the immediate surrounding area.

But not all of those "routine purchases" are the same. And a closer dive into the data shows that people have clear preferences as to how far they're willing to go to buy certain items.consumer spending research

Check out the following infographic to see how different purchases result in different travel times.

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Topics: research, consumer trends

Research: How Far Will Consumers Travel to Make Routine Purchases?

Posted by Brandon Carter on Nov 1, 2016 9:40:00 AM

For decades, the common thinking has been that 80% of consumer spending occurs within 20 miles of home.

We've cited that stat before, as have countless other legitimate publications and news outlets.

The problem is, we've learned the stat is a myth. It doesn't exist, as this writer documented.

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Topics: research, consumer trends

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