They’re dedicated, loyal, and consistent, and they’ll stand by brands that prove their worth. With them controlling. Yet, every day 11,000 of them turn 65 in the US, and over a third of them already rely on social security benefits to get by. Take a snapshot of Boomers when they were in their 20s...
We’ve talked quite a bit about emotional loyalty and purchasing loyalty, and how emotional loyalty is the pinnacle of the mountain. Which not only means it’s...
There's a scene in the new HBO comedy series Silicon Valley where a number of startups are trying to explain their approaches to Social, Local, and Mobile...
Have you ever signed up for a points program without actually knowing the details? As in, just pass over your name and phone number and you’ll start getting...
Assuming you're over the age of 15, and we're fairly certain most of our readers are, you probably remember the painstaking way kids with crushes used to...
Just 100 years ago the first cross-continental phone call was made. Now, you're reading a blog post while listening to music streaming from the cloud and...
40 Inexpensive Customer Appreciation Ideas
Travel and Tourism Statistics: The Ultimate Collection
40 Specific Member Engagement Tactics Any Organization Can Use
Research: How Far Will Consumers Travel to Make Routine Purchases?
30 Storytelling Ideas to Captivate and Grow Your Membership Organization
Brandon Carter