If you do anything in public, eventually you will encounter a hater. Running for political office. Opening a business. Voicing an opinion. Even something as innocuous as writing about loyalty will bring out people who strongly disagree. Some even get personal about it on occasion. It stinks. No one...
The following is a true story: In a previous life, before my days at Access Development, I consulted with a number of small businesses on marketing strategies....
Try to count the methods companies use to generate customer loyalty, and you'll quickly run out of fingers. And toes. And the fingers and toes of your friends...
Listen to loyalty marketing types talk long enough, and you're going to hear the phrase "customer service" over and over again. That's because customer service...
Have you ever walked by a kiosk in the mall offering a contest for a trip to Maui? Or maybe seen an offer to enter a giveaway on the bottom of your credit card...
Is there any doubt we're living in the golden era of the end user?
Brandon Carter
