Posted by Brandon Carter on Oct 1, 2012 4:15:00 AM

Listen to loyalty marketing types talk long enough, and you're going to hear the phrase "customer service" over and over again. That's because customer service isn't just another department, it's a business philosophy for the most successful companies. That being said, there are still people whose job consists of nothing but answering phones, solving problems, explaining member benefits, soothing bruised egos, addressing angry social networkers and everything else that comes with being a customer service professional.

Posted by Brandon Carter on Sep 16, 2010 7:59:19 AM

Have you ever walked by a kiosk in the mall offering a contest for a trip to Maui? Or maybe seen an offer to enter a giveaway on the bottom of your credit card bill?

Posted by Brandon Carter on Aug 9, 2010 6:01:35 AM

Is there any doubt we're living in the golden era of the end user?