Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

A Closer Look at Discount Programs and Engagement (New eBook)

Posted by Brandon Carter on Mar 28, 2017 8:43:00 AM

For seven years we've published articles and tips on engagement and loyalty. We've developed a great readership and have had the good fortune of starting some great dialog over the years .
 
But many of you have asked the question of what exactly it is that Access Development does.
 
You'd think loyalty and reward programs. Maybe engagement software (Access Development does sound like a software name).
 
While those things are part of what we do, our core product is something different entirely .
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Topics: Discount Programs

Three Ways to Indirectly Profit from Your Most Engaged Customers

Posted by Brandon Carter on Mar 21, 2017 8:41:00 AM

How do you monetize a loyal customer base?
 
Well, they're already customers…so they're already monetized, right?
 
But there's more they can give you.
 
There are several ways you can earn even more direct revenue from them. Nothing wrong with that, so long as you're adding value to the relationship and not just running prices up to see how much they'll tolerate .
 
But what if we told you there are other ways to maximize the profitability of your most loyal and engaged customers ?
 
We warned that loyal customers aren't money trees. At some point they're paying you as much as they care to and anything over that will cause them to split.
 
So how can loyal customers help you make more money if they're not giving you more money?
 
Try these three ideas that can have a big return on your bottom line, while also boosting customer engagement .
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Topics: Customer Engagement

Three Ways to Increase Revenue from Your Most Engaged Customers

Posted by Brandon Carter on Mar 7, 2017 8:44:00 AM

Step 1: Get loyal customers

Step 2: Profit

That's the dream!

We all know step one is a pain in the rear, but once you get the loyalty and engagement, the money rolls in, for the most part.

It sounds like we're being facetious, but there's a lot of truth to it. The data proves that loyal and engaged customers spend more, more often. They defend the brand, bring people to it, and are more forgiving when something goes awry.

All of those are incredible and something worth striving for.

But wait, there's more.

Is it possible to increase the revenue you get from your most loyal customers?

Absolutely.

And we're not talking about maxing out prices, and seeing just how much they're willing to pay. That's a good way to send them packing.

We're talking about upping the ante, and providing even more value than you've already given them (without really having to spend a lot more).

Yes, you can earn even more revenue from your loyalists without jeopardizing the relationship.

Use one of these three techniques geared toward deepening the relationship and increasing spend, and you'll be able to earn even more than usual from the people who are already paying you. member benefits

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Topics: Customer Engagement

How to Get Your Customers to Do Anything You Ask

Posted by Brandon Carter on Feb 21, 2017 8:42:00 AM

Nobody likes popups on websites. They're intrusive. Invasive. Repulsive.
 
But they work.
 
Go to the most popular online marketing blogs right now, and you'll be assaulted from the moment the page loads.
 
The first wave hides the site from your view entirely, and pushes a full-screen message and form on you. You have to find an X or just scroll down to escape.
 
Then, you get to read a paragraph or two before the next wave hits - this time another popup, in case you missed the first one. Close that one, and now it's just a bunch of banner ads scattered throughout the text.
 
The final stage of the gauntlet hits you when you try to leave the page - one final popup before you go.
 
As marketers, it's a tough pill to swallow. We want a pristine environment for people to engage with our brand and content. We don't want to spam or chase people away.
 
But, popups work really well. Hit people with enough asks, and a high percentage of them will respond.
 
Popups are an extreme example of a principle every business has to learn if they want to engage and build a customer base:
If you want people to do something, you must actually step forward and ask them to do it 

We've devoted quite a bit of space to companies that go just a couple steps beyond what their competitors do.
 
Here's why you should boldly ask customers for what you want them to do, and how to do so.

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Topics: Customer Engagement

Five Customer Engagement and Loyalty Strategies Used by the World's Greatest Brands

Posted by Brandon Carter on Feb 14, 2017 9:19:00 AM

If you work in customer/member retention, at some point you've asked yourself in desperation, "What in the &#%@ do these people want?"

Some days it feels like nothing works, despite all your greatest efforts.

Your product might be good enough and your experience might be good enough. But people still may not come back.

Sometimes it's a matter of having that little somethin' extra.

People that turn into loyalists often do so for reasons that have little to do with the product or service purchased.

They connect with the brand on a personal level. Or, the brand offers them something others don't.

I'm going to throw out five broad strategies you can adopt to build better customer engagement and loyalty.

But first, let's put this need in context.

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Topics: Customer Engagement

Coupon Statistics: The Ultimate Collection

Posted by Brandon Carter on Feb 14, 2017 8:00:00 AM

For many, coupons have strange connotations. They're something moms cut out, or they're only used by poor folks or the elderly.

In reality, the opposites of these are true - coupons are incredibly popular among affluent folks and millennials (not to mention every other demographic), and they don't even have to be printed out anymore, so keep your scissors in the junk drawer.

As these statistics reveal, the coupon is still a driving force in commerce that connects people (and their wallets) to brands.

People will never tire of saving money, and brands are always looking to bring in new customers. Mix in a decade-long struggling economy, and you have a savings-savvy mindset that isn't going away anytime soon.

mobile coupons

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Topics: coupon statistics, coupon stats

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