Access Development’s Kelly Passey to Present at PAYMENTS 2012

Continuing a recent trend of Access executives being called upon for thought leadership, we’re excited to announce Kelly Passey, Access Development’s Executive Vice President of Product & Business Development, will be presenting as part of a panel at the PAYMENTS 2012 annual meeting May 2. “Thought Leadership in Merchant-Funded Rewards” features a panel of three prominent card loyalty and rewards leaders, who’ll discuss the state of the industry and where it’s heading in the new post-Durbin world.

NACHA Payments 2012Kelly will share his thoughts as well as specific results from Access’ work with financial institutions, such as the Zions Cash Rewards program, and how mobile fits into the merchant funded rewards space. Access works with banks across the nation on programs that lift cardholder spend and loyalty, as well as connecting merchants to relevant consumers.

The PAYMENTS conference runs from April 29- May 2 at The Baltimore Convention Center in Maryland. NACHA, The Electronic Payments Association manages the development, administration, and governance of the ACH Network, the backbone for the electronic movement of money and data. NACHA brings together payments system stakeholders to enable innovation that strengthens the industry with creative payment solutions.

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Brandon Carter

Marketing Communications Manager at Access Development
Brandon Carter is the marketing communications manager at Access Development, overseeing public relations, social media and itinerant punnery.
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  • Sara

    Hi Brandon, thanks for the post. I am curious to know who are the key players in merchant funded discount programs globally? Thanks.

  • bscarter

    Hi Sara, thanks for stopping by and commenting. In my opinion, there’s not really a true global player at this point, though there are companies such as Access and Welcome Real Time Rewards that are active in multiple countries. It’s a growing market but no one company has been able to get a grasp on shifting consumer preferences in multiple countries, much less develop enough merchant relationships to offer value across multiple continents.

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