The 2020 US election is complete. We hope everyone was able to vote safely and to make your voices heard. No matter how you feel about the results of any particular election, I think we can all agree that it’s wonderful to have a say in our future. As we anxiously wait for the final votes to be...
We’re taught pretty young that the shortest route from point A to point B is a straight line. In many cases, this means a straight line is also the fastest and...
In our last article, Communicating the Value of Membership: 6 Best Practices for Effective Communication, we discussed how your relationship with your members...
You work so hard to ensure your membership provides value to your members. But it won’t do you any good if your members don’t know about it. The last thing you...
Much has been studied about the customer journey. The world’s largest brands and corporations have all contributed to the pool of knowledge. They’ve studied...
In March, I set up a Zoom meeting with my family for the first time in my life. Between loud kids of all ages, varied internet speeds, my screen mysteriously...
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Kendra Lusty