For many, coupons have strange connotations. They're something moms cut out, or they're only used by poor folks or the elderly.
In reality, the opposites of these are true - coupons are incredibly popular among affluent folks and millennials (not to mention every other demographic), and they don't even have to be printed out anymore, so keep your scissors in the junk drawer.
As these statistics reveal, the coupon is still a driving force in commerce that connects people (and their wallets) to brands.
People will never tire of saving money, and brands are always looking to bring in new customers. Mix in a decade-long struggling economy, and you have a savings-savvy mindset that isn't going away anytime soon.