At this point, customer engagement still feels a bit nebulous. Some, including yours truly, have put definitions and ideas around it. For the most part, it's far from an exact science. Which is a good thing, if you think about it. It means that, for now, you have the freedom to do what you like,...
Is it possible we're overthinking customer engagement and loyalty? A quick glance around at some of the commentary in the industry hits on some deep concepts....
A few weeks back we discussed the ways that blogging can be used specifically to engage and retain customers. It's one of the great things about social media -...
Stay with me here. A user is your customer. A customer is your user. But the user experience (UX) is a very different animal than the customer experience (CX)....
There's a very good chance that if you're reading this, you stumbled over here from one of our stats pages. In case you're new to our blog, allow me to...
Don't worry, this isn't another internet marketing guilt trip about why you should be blogging. Well, at least it isn't a guilt trip. Most internet marketing...
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Brandon Carter