Anyone can get customers. Customer acquisition can be gamed by throwing money, hiring more sales people, even outright trickery. Customer loyalty is a much harder game to win. There aren't any hacks or fool-proof systems that will retain a customer or member for years to come. (I guess you could...
To open 2016, we put forth a bold suggestion that would help every company create better customer engagement and loyalty. We doubt any of you took the new...
It seems like just last week we were suggesting companies take their 2016 business development budgets and dump all that money into customer loyalty. But time...
At this point, customer engagement still feels a bit nebulous. Some, including yours truly, have put definitions and ideas around it. For the most part, it's...
Is it possible we're overthinking customer engagement and loyalty? A quick glance around at some of the commentary in the industry hits on some deep concepts....
A few weeks back we discussed the ways that blogging can be used specifically to engage and retain customers. It's one of the great things about social media -...
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Brandon Carter