You should be sending more emails. Yes, we just talked about how email is in trouble. Yet here we are suggesting you increase your sending frequency. You still can’t rely on email as the sole touchpoint between you and your customers or members. It’s important to build several bridges. Don’t...
It’s the best of times for marketers. We’ve got so many channels to work with. Tons of data. And people are always available. Oh happy day! It’s the worst of...
Confession: about two years ago I stopped answering my phone unless I recognized the number or it was already in my database. Both my work line and cell phone....
Last week we posted about getting customers to be as passionate as you are. It’s so frustrating to pour out your blood, sweat and tears only to be met with...
Is there anything more frustrating than pouring yourself into a business, only to be met with apathy by customers? You spend countless hours building something...
Fill in the blank: To get the most out of my offering, my customers need to _________. What’s in the blank? What you fill in that blank with is your best shot...
Brandon Carter
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