The gap between what consumers expect and what brands are delivering is widening. Stop us if you’ve heard this before. We’ve written recaps for several years on the Brand Keys Consumer Loyalty and Engagement Index (CLEI). And every year we’ve drawn the same conclusion. Consumers are charging...
Today Starbucks announced that their loyalty program is shifting how it rewards members. No longer will they earn points for simply being in the store; now...
Kid won't eat dinner or do their homework? You can try withholding dessert and video games, but that only builds resentment from the little darlings. Many...
In the last 15 minutes, I’m willing to bet you popped open your smartphone. Twice, maybe three times, even. You might be texting, but you might have checked...
We’re officially deep into what I refer to as “basket season.” This is the time of year when gift baskets sent from partners and vendors begin popping up...
You used to pick up movies from Blockbuster. You used to download and install office software. You used to buy physical media such as CDs. Odds are you were...
Brandon Carter