Last week we posted about getting customers to be as passionate as you are. It’s so frustrating to pour out your blood, sweat and tears only to be met with apathy. Especially when you compare it to a business like Tesla Motors. 400,000 pre-orders for a product that doesn’t even exist yet and won’t...
Is there anything more frustrating than pouring yourself into a business, only to be met with apathy by customers? You spend countless hours building something...
Fill in the blank: To get the most out of my offering, my customers need to _________. What’s in the blank? What you fill in that blank with is your best shot...
“Mobile Engagement” is one of those terms that has come into vogue of late. There are plenty of gurus who will tell you why it’s vital, critical, essential,...
The gap between what consumers expect and what brands are delivering is widening. Stop us if you’ve heard this before. We’ve written recaps for several years...
Today Starbucks announced that their loyalty program is shifting how it rewards members. No longer will they earn points for simply being in the store; now...
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Brandon Carter