Confession: about two years ago I stopped answering my phone unless I recognized the number or it was already in my database. Both my work line and cell phone. They ring all the time, and it’s rarely a conversation I initiated. So I made the choice to either fend off unwanted solicitations all day,...
Last week we posted about getting customers to be as passionate as you are. It’s so frustrating to pour out your blood, sweat and tears only to be met with...
Is there anything more frustrating than pouring yourself into a business, only to be met with apathy by customers? You spend countless hours building something...
Fill in the blank: To get the most out of my offering, my customers need to _________. What’s in the blank? What you fill in that blank with is your best shot...
“Mobile Engagement” is one of those terms that has come into vogue of late. There are plenty of gurus who will tell you why it’s vital, critical, essential,...
The gap between what consumers expect and what brands are delivering is widening. Stop us if you’ve heard this before. We’ve written recaps for several years...
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Brandon Carter