Customers are a demanding group. They have outsized expectations and, often, little patience for brands that don’t meet them. Even if a brand is somehow able to meet all of their expectations, it doesn’t necessarily mean they’ll remain satisfied, loyal customers. Sometimes customers bail because...
With two kids, and school being out for the summer, the milk budget in my house just doubled. This means frequent trips to the store, often unexpected, usually...
If you're a marketer, or know one, chances are you've come across the term "content marketing." It's a popular buzz phrase at the moment, kind of like "growth...
Right now, you’re making judgments about this blog, how long it took to load, the design, these words, the topic. I’ve got about 5 seconds to capture your...
Look at almost any ad - in print, online or on the air - and you’ll see those social media ‘share’ badges: Facebook, Twitter, Pinterest, Instagram, Vine and so...
We've touched on Big Data a time or two in the past, and how it holds amazing promise. A time is coming when all of that information is going to be utilized to...
Brandon Carter