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loyalty blog

Twitter is pretty great. Within a matter of minutes, you can get the latest news, sports, opinions, memes, advice, celebrity junk, and more. Ever wanted to chat up Russell Crowe, Pope Francis, or the drummer from Kings of Leon? They're all there! It has great business applications as well. It's a...

Last week we posted about the idea of building customer loyalty by adding value. In that post we talked about how the traditional customer/business...

How can someone be loyal to a company with whom they’ve never had personal contact with? Think for a second about the companies you’re loyal to. One of the...

Customers are a demanding group. They have outsized expectations and, often, little patience for brands that don’t meet them. Even if a brand is somehow able...

With two kids, and school being out for the summer, the milk budget in my house just doubled. This means frequent trips to the store, often unexpected, usually...

If you're a marketer, or know one, chances are you've come across the term "content marketing." It's a popular buzz phrase at the moment, kind of like "growth...