the
access
loyalty blog

Right now, you’re making judgments about this blog, how long it took to load, the design, these words, the topic. I’ve got about 5 seconds to capture your attention. If I don’t, you’ll be hitting the X on the tab, or the back button. If I can get you past those five seconds (in other words, if...

Look at almost any ad - in print, online or on the air - and you’ll see those social media ‘share’ badges: Facebook, Twitter, Pinterest, Instagram, Vine and so...

We've touched on Big Data a time or two in the past, and how it holds amazing promise. A time is coming when all of that information is going to be utilized to...

There’s a lot of ongoing discussion about the idea of measuring customer loyalty. It’s a worthy endeavor, but for many, a painstaking and often fruitless one....

It’s holiday shopping season. People have abandoned their families to shop on Thanksgiving, then stood outside in the wee hours of the morning on Black Friday...

So you’ve built and launched a loyalty program. Congratulations!