Not too long ago I stumbled upon an article wherein a loyalty guru was asked to weigh in on the future of rewards programs for credit cards. He opined that the long-term outlook for these types of programs, particularly those that dole out points, was heading for a sharp decline. The problem, he...
Thirty years of continuous business in the loyalty and engagement world has taught us this: discount programs work when people use them. Discount programs on...
Do you know who Jason Allen Alexander is? Hint: He's not George Costanza. No, this Jason Alexander is far less noteworthy. This Jason Alexander married pop...
The following is a true story: In a previous life, before my days at Access Development, I consulted with a number of small businesses on marketing strategies....
Ozzie and Harriet. Peanut butter and jelly. Humanity and the smartphone. Some pairings were just meant to be. How did we exist before smartphones? How did...
Pop Quiz! Without consulting Google or your address book, name the following: Your plumber Your dentist. The last membership organization you joined. Your real...
Brandon Carter
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