Posted by Kendra Lusty on Jan 19, 2021 9:28:36 AM

It’s a new year, a new opportunity to set goals and succeed in any aspect of life one chooses to focus on. The intention of a New Year’s resolution is to establish life-long changes that will improve the person’s life in some way. Whether you like to set official New Year’s resolutions or not, goal-setting has proven a...

Posted by Kendra Lusty on Oct 20, 2020 9:07:55 AM

Who else is enjoying the chill in the air reminding us that the holidays are just around the corner? Some things might look a little different this year: more holiday gatherings will have partygoers “zooming” in… more gifts will land on doorsteps instead of in shopping carts… But luckily, we can count on many holiday s...

Posted by Gary Toyn on Oct 6, 2020 7:00:00 AM

By 2025, non-profit/membership groups will look quite different than they do today. Spurred by the far-reaching impact of the 2020 pandemic, here are ten trends leaders of relationship-based organizations should not ignore.  About a 10 minute read

Posted by Kendra Lusty on Sep 22, 2020 7:49:01 AM

We’re taught pretty young that the shortest route from point A to point B is a straight line. In many cases, this means a straight line is also the fastest and easiest path. For example, if I need to get on the roof of my house, I can get there faster climbing a ladder than, say, a series of switchbacks. If we look at ...

Posted by Kendra Lusty on Sep 3, 2020 7:42:50 AM

In our last article, Communicating the Value of Membership: 6 Best Practices for Effective Communication, we discussed how your relationship with your members can only be as strong as your ability to communicate. After all, your outreach program is the best way for you to showcase all the many benefits of membership. I...

Posted by Kendra Lusty on Aug 25, 2020 9:32:47 AM

You work so hard to ensure your membership provides value to your members. But it won’t do you any good if your members don’t know about it. The last thing you want is for your communication be the weak link that prevents your relationships from being as strong as they can be. Unfortunately, talking to members can some...