17 Member Engagement Ideas to Try in 2017

Posted by Brandon Carter on Jan 17, 2017 8:28:00 AM

Last week we made a strong suggestion that companies get rid of all their customers - and replace them with members.

A customer is someone who buys something. A member is someone who belongs to something.

We should all aim to have members, even if we don't have a formal membership structure. Members, in this sense, are customers who have developed a deeper, ongoing relationship with your product or brand.

These relationships don’t happen by accident. Some brands can develop deep cult followings, but not all of us can be Apple or Starbucks.

We can however, borrow specific tactics from membership groups designed to build engagement and long-term loyalty.

Start small. Try any of these 17 engagement tactics used by some of the largest membership organizations in the world.

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Topics: Customer Engagement, Member Benefits, member engagement, customer loyalty, association marketing

The Bold Idea Every Company Interested in Customer Engagement Should Try in 2017

Posted by Brandon Carter on Jan 10, 2017 8:48:00 AM

To open 2016, we put forth a bold suggestion that would help every company create better customer engagement and loyalty.

We doubt any of you took the new business budget and dumped it all into retention. But hopefully the idea of engagement and loyalty having a big voice at the table resonated.

This year, we have another big idea.

Kinda crazy.

Kinda paradigm shifty, if jargon is your thing.

Here it is: get rid of all your customers.

Beginning today, you have no customers. Zero.

"Why would I do something that stupid?" you may be asking.

Well, hear us out for a minute.

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Topics: Customer Engagement, Member Benefits

The Access Development 2016 Year in Review

Posted by Brandon Carter on Dec 27, 2016 9:34:00 AM

It's hard to believe that another year is already at an end, but the cold weather and snow outside our office are constant reminders that 2017 is just around the corner.

Looking back, 2016 was probably our best year ever. We know, it seems like we say that every year!

But it's true - Access Development experienced more growth and success than ever before. 2016 was just the latest in a steady upward trend for several years in a row now.

So what happened this year that's been so great? Here are just a few highlights from Access' 2016:

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Topics: Employee Discount Programs, Mobile Coupons, Member Benefits, Access Development, customer loyalty

Why You Should Add a Little Sizzle To Your Member Benefits

Posted by Brandon Carter on Aug 2, 2016 8:30:00 AM

Think of a professional association or membership organization you’re a member of.

Now think of the benefits you get from being a member of said organization.

Maybe some networking, the occasional event. Access to a private online community, perhaps.

These are all fundamentals of a successful membership.

But dig deeper into the benefits. What else is there?

Is there anything that appeals to non-members, outsiders?

Is there anything that catches the attention? Anything unique, unusual, or intriguing?

Is there something you can use right now that will have a positive impact on your personal happiness or well-being?

Every membership organization needs their extra little something. A benefit tailored to their membership that speaks to their specific needs, or is just outright fun.

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Topics: Member Benefits

T-Mobile Tuesdays: The Wireless Giant Dials in on Retention

Posted by Brandon Carter on Jun 6, 2016 2:31:59 PM

T-Mobile has had quite the year. As recently as a year ago the wireless carrier was acquisition bait, with Sprint, Dish, and AT&T all taking turns as potential suitors.

Meanwhile, the company was in the midst of making a series of bold, drastic changes. They eliminated annual contracts, bolstered their LTE network, killed data penalties (moving to throttled data instead), and exempted most music and video services from counting against data caps.

As a result, they’ve steadily climbed in subscribers and surpassed Sprint as the third largest wireless network in the US.

At one of the company’s Uncarrier events today, CEO John Legere announced that the company had doubled its subscriber base from 33 million to 66 million.

Their attempts at industry disruption have paid off. So much that now other carriers followed suit.

Which is why T-Mobile’s latest Uncarrier announcement is all about retention.

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Topics: Member Benefits, member engagement

To Build Engagement and Loyalty, Fill in this Blank

Posted by Brandon Carter on Apr 12, 2016 11:01:57 AM

Fill in the blank: To get the most out of my offering, my customers need to _________.

What’s in the blank?

What you fill in that blank with is your best shot at customer loyalty. It's what you need to put customers on a collision course with from the moment they first purchase. 

Here are some sample essential actions you may have experienced for yourself recently:

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Topics: Customer Engagement, Member Benefits, customer loyalty

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