Posted by Guest Author on Dec 12, 2017 8:14:00 AM

When Amazon bought Whole Foods for $13.7 billion in June of this year, brick and mortar grocers collectively shuddered: Amazon, the king of commerce, had continued its play into offline retail. Starting with the opening of Amazon bookstores (they currently have seven physical retail stores across the US), Amazon is lev...

Posted by Guest Author on Nov 21, 2017 10:01:00 AM

Once you have sold a product or service to a client the hard part is done. You have already converted a potential customer into an actual customer but how do you ensure that they continue to buy from you? How do you encourage customer loyalty and what part does social media have to play in this? In this article, we foc...

Posted by Guest Author on Oct 31, 2017 8:45:00 AM

Your customers have a voice. Your customers use that voice to leave feedback about your business within seconds on social media and online review platforms like Facebook, Google, and Twitter. It’s essential that you allow customers to use their voice, to leave their feedback for you and other customers to see. This wil...

Posted by Guest Author on Oct 24, 2017 8:06:00 AM

Whatever the relationship, there’s one thing that’s valued most. Trust. Most know it’s easier selling to an existing customer than acquiring new ones. While developing loyal customers presents a whole different set of challenges, your customer is the pulse of a business and can define your success. Their loyalty comes ...

Posted by Guest Author on Sep 26, 2017 8:26:00 AM

Having a good email database is the first step towards a successful email marketing campaign, but there's more you need to do to achieve that success. Everyone receives marketing emails every day, and more often than not they're simply deleted without ever being opened. What makes yours different, and why should they o...

Posted by Guest Author on Sep 5, 2017 8:27:00 AM

So long as you are not doing business in a third-world country, the target market for your business is definitely using email. By the end of 2017, more than 3.7 billion of the world’s population will be using email. Rather than attempting to develop and distribute content and advertisements for your business in hopes t...