---
title: "Big Delivery: When Big Data Builds Customer Loyalty"
description: What do you get when you mix Big Data with Big Delivery? A new era of customer loyalty.
image: http://blog.accessdevelopment.com/hs-fs/hub/263750/file-2260398193-jpg/Blog_Imgs/Kelly_Passey.jpg
---
- [ ](https://www.accessdevelopment.com/)
**
- [ Discount Platform ](https://www.accessdevelopment.com/discount-platform/)
- [ Solutions ](https://www.accessdevelopment.com/member-benefits-programs/)
- [ Membership Benefits ](https://www.accessdevelopment.com/member-benefits-programs/)
- [ Loyalty & Rewards ](https://www.accessdevelopment.com/loyalty-and-rewards-programs/)
- [ Employee Perks ](https://www.accessdevelopment.com/employee-discount-programs/)
- [ About Access ](https://www.accessdevelopment.com/about-access/)
- [ Our Values ](https://www.accessdevelopment.com/our-values/)
- [ Our Team ](https://www.accessdevelopment.com/our-team/)
- [ Careers ](https://www.accessdevelopment.com/careers/)
- [ Blog ](https://blog.accessdevelopment.com/)
- [ Join Our Network ](https://merchants.accessdevelopment.com/)
- Looking to reach new customers in your community?
- [ Add your business to the Access network. It’s free for qualifying retailers. ](https://merchants.accessdevelopment.com/en-us/)
- [Connect with us ](https://www.accessdevelopment.com/connect-with-us/)
[ ](https://blog.accessdevelopment.com/big-delivery-when-big-data-builds-customer-loyalty)
[ Brandon Carter ](https://blog.accessdevelopment.com/author/brandon-carter)
 Jan 20, 2015  2:00:00 PM PM
# Big Delivery: When Big Data Builds Customer Loyalty
We've touched on Big Data [a time or two](https://blog.accessdevelopment.com/index.php/2014/10/will-big-data-impact-customer-loyalty) in the past, and how it holds amazing *promise*. A time is coming when all of that information is going to be utilized to deliver incredible value - not just back to consumers, but also to the many merchants and partners who collect the (currently underutilized) data.
At some point, Big Data has to evolve into Big Delivery, the point where data is used to enhance relationships between consumers and brands through a constant exchange of relevant value.
[Kelly Passey](https://www.linkedin.com/in/kelly-passey-12a3381/), Access' EVP of Business and Product Development, says that day is getting close.
From [his personal blog](http://kellypassey.com/2015/01/20/technology-convergence-the-dawn-of-a-new-era-in-customer-loyalty/):
> Soon merchants will be able to drive the business they want, who they want it from, how they want it, and at the price they’re willing to pay to get that new or returning customer in the door.
>
> Likewise consumers have more choice and access and information than ever, and they’ll show up when the merchant is able to deliver that relevant value directly, through any number of channels. Everyone wins.
The convergence of new technology and the ability to rapidly innovate is serving up value on a platter. APIs, geocommerce, beacons and other push notification technologies, reporting, real-time rewards, in-path messaging...these are just a sliver of what's in the tool belt (or soon will be) of customer engagement professionals.
As Kelly said, the onus is actually going to shift to marketers to deliver relevant, easily accessible value.
Merchants not only have the information needed to see who their best customers are, they also now have the systems in place to drive value to those customers at the right place, right time.
There'll never be a true formula for customer loyalty, but we're very close to a time when [earning frequent engagement](https://blog.accessdevelopment.com/index.php/2014/03/earning-engagement-infographic-ebook) is simple, profitable, and valuable - for both the brand AND the customer.
[](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/263750/0a007646-a2f1-42c0-88ff-30f0946c04a4)
Topics: [Customer Engagement](https://blog.accessdevelopment.com/topic/customer-engagement), [customer loyalty](https://blog.accessdevelopment.com/topic/customer-loyalty)
Written by: **[Brandon Carter](https://blog.accessdevelopment.com/author/brandon-carter)**
Find me on:
Brandon is a former writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding. Connect with him on LinkedIn or Twitter at @bscarter
[](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/263750/fcb9c64c-4d9a-485b-bdf9-f59af0285b77)
### Trending Posts
- [.jpg) ](https://blog.accessdevelopment.com/40-inexpensive-ways-to-show-customer-appreciation) [ 45+ Inexpensive Customer Appreciation Ideas ](https://blog.accessdevelopment.com/40-inexpensive-ways-to-show-customer-appreciation)
- [.jpeg) ](https://blog.accessdevelopment.com/loyalty-discount-program-statistics-the-ultimate-collection) [ Loyalty and Discount Program Trends and Statistics for 2026 ](https://blog.accessdevelopment.com/loyalty-discount-program-statistics-the-ultimate-collection)
- [ ](https://blog.accessdevelopment.com/what-is-the-definition-of-customer-loyalty) [ What Is The Definition of Customer Loyalty? ](https://blog.accessdevelopment.com/what-is-the-definition-of-customer-loyalty)
- [ ](https://blog.accessdevelopment.com/tourism-and-travel-statistics-the-ultimate-collection) [ Travel and Tourism Statistics: The Ultimate Collection ](https://blog.accessdevelopment.com/tourism-and-travel-statistics-the-ultimate-collection)
- [ ](https://blog.accessdevelopment.com/research-how-far-will-consumers-travel-to-make-routine-purchases) [ Research: How Far Will Consumers Travel to Make Routine Purchases? ](https://blog.accessdevelopment.com/research-how-far-will-consumers-travel-to-make-routine-purchases)
### Filter Topics
- [customer loyalty (230)](https://blog.accessdevelopment.com/topic/customer-loyalty)
- [Customer Engagement (218)](https://blog.accessdevelopment.com/topic/customer-engagement)
- [Member Benefits (142)](https://blog.accessdevelopment.com/topic/member-benefits)
- [Access Development (124)](https://blog.accessdevelopment.com/topic/access-development)
- [Discount Programs (124)](https://blog.accessdevelopment.com/topic/discount-programs)
- [member engagement (73)](https://blog.accessdevelopment.com/topic/member-engagement)
- [loyalty programs (64)](https://blog.accessdevelopment.com/topic/loyalty-programs)
- [Customer Incentives (57)](https://blog.accessdevelopment.com/topic/customer-incentives)
- [Mobile Coupons (57)](https://blog.accessdevelopment.com/topic/mobile-coupons)
- [customer retention (48)](https://blog.accessdevelopment.com/topic/customer-retention)
- [Membership Organizations (38)](https://blog.accessdevelopment.com/topic/membership-organizations)
- [member loyalty (34)](https://blog.accessdevelopment.com/topic/member-loyalty)
- [Rewards Programs (32)](https://blog.accessdevelopment.com/topic/rewards-programs)
- [Ongoing Incentive Programs (31)](https://blog.accessdevelopment.com/topic/ongoing-incentive-programs)
- [member retention (31)](https://blog.accessdevelopment.com/topic/member-retention)
- [News (30)](https://blog.accessdevelopment.com/topic/news)
- [Merchant Discount Network (28)](https://blog.accessdevelopment.com/topic/merchant-discount-network)
- [partnership marketing (22)](https://blog.accessdevelopment.com/topic/partnership-marketing)
- [employee engagement (20)](https://blog.accessdevelopment.com/topic/employee-engagement)
- [member acquisition (20)](https://blog.accessdevelopment.com/topic/member-acquisition)
- [Payment Card Rewards (19)](https://blog.accessdevelopment.com/topic/payment-card-rewards)
- [membership benefits programs (18)](https://blog.accessdevelopment.com/topic/membership-benefits-programs)
- [ecommerce (17)](https://blog.accessdevelopment.com/topic/ecommerce)
- [private discount programs (16)](https://blog.accessdevelopment.com/topic/private-discount-programs)
- [discount program (15)](https://blog.accessdevelopment.com/topic/discount-program)
- [association marketing (13)](https://blog.accessdevelopment.com/topic/association-marketing)
- [customer service (13)](https://blog.accessdevelopment.com/topic/customer-service)
- [membership discounts (13)](https://blog.accessdevelopment.com/topic/membership-discounts)
- [Card-Linked Offers (12)](https://blog.accessdevelopment.com/topic/card-linked-offers)
- [Customer Success (11)](https://blog.accessdevelopment.com/topic/customer-success)
- [Discounts (11)](https://blog.accessdevelopment.com/topic/discounts)
- [Employee Discount Programs (11)](https://blog.accessdevelopment.com/topic/employee-discount-programs)
- [Employee Engagement + Loyalty (11)](https://blog.accessdevelopment.com/topic/employee-engagement-loyalty)
- [Points and Miles Programs (11)](https://blog.accessdevelopment.com/topic/points-and-miles-programs)
- [coupons (11)](https://blog.accessdevelopment.com/topic/coupons)
- [member travel benefits (11)](https://blog.accessdevelopment.com/topic/member-travel-benefits)
- [Travel (10)](https://blog.accessdevelopment.com/topic/travel)
- [member engagement strategies (10)](https://blog.accessdevelopment.com/topic/member-engagement-strategies)
- [social media (10)](https://blog.accessdevelopment.com/topic/social-media)
- [statistics (10)](https://blog.accessdevelopment.com/topic/statistics)
- [HR (9)](https://blog.accessdevelopment.com/topic/hr)
- [Member Success (9)](https://blog.accessdevelopment.com/topic/member-success)
- [VALUE ADDED BENEFITS (9)](https://blog.accessdevelopment.com/topic/value-added-benefits)
- [consumer behavior (9)](https://blog.accessdevelopment.com/topic/consumer-behavior)
- [loyalty statistics (9)](https://blog.accessdevelopment.com/topic/loyalty-statistics)
- [millennial statistics (9)](https://blog.accessdevelopment.com/topic/millennial-statistics)
- [white label travel platforms (9)](https://blog.accessdevelopment.com/topic/white-label-travel-platforms)
- [Educator Access (8)](https://blog.accessdevelopment.com/topic/educator-access)
- [coupon statistics (8)](https://blog.accessdevelopment.com/topic/coupon-statistics)
- [dave bona (8)](https://blog.accessdevelopment.com/topic/dave-bona)
- [member engagement ideas (8)](https://blog.accessdevelopment.com/topic/member-engagement-ideas)
- [membership benefits packages (8)](https://blog.accessdevelopment.com/topic/membership-benefits-packages)
- [merchant funded rewards (8)](https://blog.accessdevelopment.com/topic/merchant-funded-rewards)
- [PowerDeals (7)](https://blog.accessdevelopment.com/topic/powerdeals)
- [associations (7)](https://blog.accessdevelopment.com/topic/associations)
- [membership benefits (7)](https://blog.accessdevelopment.com/topic/membership-benefits)
- [travel statistics (7)](https://blog.accessdevelopment.com/topic/travel-statistics)
- [B2B (6)](https://blog.accessdevelopment.com/topic/b2b)
- [Employee Benefits (6)](https://blog.accessdevelopment.com/topic/employee-benefits)
- [best employee discount programs (6)](https://blog.accessdevelopment.com/topic/best-employee-discount-programs)
- [brandon carter (6)](https://blog.accessdevelopment.com/topic/brandon-carter)
- [consumer trends (6)](https://blog.accessdevelopment.com/topic/consumer-trends)
- [coupon marketing (6)](https://blog.accessdevelopment.com/topic/coupon-marketing)
- [membership-organization (6)](https://blog.accessdevelopment.com/topic/membership-organization)
- [mobile discount programs (6)](https://blog.accessdevelopment.com/topic/mobile-discount-programs)
- [timeshare loyalty (6)](https://blog.accessdevelopment.com/topic/timeshare-loyalty)
- [Increasing Cardholder Spending (5)](https://blog.accessdevelopment.com/topic/increasing-cardholder-spending)
- [best places to work (5)](https://blog.accessdevelopment.com/topic/best-places-to-work)
- [coupon strategies (5)](https://blog.accessdevelopment.com/topic/coupon-strategies)
- [discount networks (5)](https://blog.accessdevelopment.com/topic/discount-networks)
- [education (5)](https://blog.accessdevelopment.com/topic/education)
- [member incentives (5)](https://blog.accessdevelopment.com/topic/member-incentives)
- [membership perks (5)](https://blog.accessdevelopment.com/topic/membership-perks)
- [mobile coupon network (5)](https://blog.accessdevelopment.com/topic/mobile-coupon-network)
- [mobile engagement (5)](https://blog.accessdevelopment.com/topic/mobile-engagement)
- [value enhancement (5)](https://blog.accessdevelopment.com/topic/value-enhancement)
- [white label travel solutions (5)](https://blog.accessdevelopment.com/topic/white-label-travel-solutions)
- [Access Fundraising (4)](https://blog.accessdevelopment.com/topic/access-fundraising)
- [Customer Services (4)](https://blog.accessdevelopment.com/topic/customer-services)
- [Disney (4)](https://blog.accessdevelopment.com/topic/disney)
- [Disney Parks (4)](https://blog.accessdevelopment.com/topic/disney-parks)
- [Retail (4)](https://blog.accessdevelopment.com/topic/retail)
- [Utah (4)](https://blog.accessdevelopment.com/topic/utah)
- [cash back rewards (4)](https://blog.accessdevelopment.com/topic/cash-back-rewards)
- [disneyland (4)](https://blog.accessdevelopment.com/topic/disneyland)
- [infographics (4)](https://blog.accessdevelopment.com/topic/infographics)
- [kelly passey (4)](https://blog.accessdevelopment.com/topic/kelly-passey)
- [twitter (4)](https://blog.accessdevelopment.com/topic/twitter)
- [value added member benefits (4)](https://blog.accessdevelopment.com/topic/value-added-member-benefits)
- [walt disney world (4)](https://blog.accessdevelopment.com/topic/walt-disney-world)
- [white label (4)](https://blog.accessdevelopment.com/topic/white-label)
- [Ancillary Revenue (3)](https://blog.accessdevelopment.com/topic/ancillary-revenue)
- [Benefits Trends (3)](https://blog.accessdevelopment.com/topic/benefits-trends)
- [Charities (3)](https://blog.accessdevelopment.com/topic/charities)
- [Digital Marketing (3)](https://blog.accessdevelopment.com/topic/digital-marketing)
- [Fundraising Companies (3)](https://blog.accessdevelopment.com/topic/fundraising-companies)
- [Retention (3)](https://blog.accessdevelopment.com/topic/retention)
- [School Fundraising (3)](https://blog.accessdevelopment.com/topic/school-fundraising)
- [branding (3)](https://blog.accessdevelopment.com/topic/branding)
- [consumer engagement (3)](https://blog.accessdevelopment.com/topic/consumer-engagement)
- [discount network (3)](https://blog.accessdevelopment.com/topic/discount-network)
- [earning engagement (3)](https://blog.accessdevelopment.com/topic/earning-engagement)
- [emily hayes (3)](https://blog.accessdevelopment.com/topic/emily-hayes)
- [employee perks (3)](https://blog.accessdevelopment.com/topic/employee-perks)
- [employee retention (3)](https://blog.accessdevelopment.com/topic/employee-retention)
- [ginayoder (3)](https://blog.accessdevelopment.com/topic/ginayoder)
- [local discount content (3)](https://blog.accessdevelopment.com/topic/local-discount-content)
- [membership marketing (3)](https://blog.accessdevelopment.com/topic/membership-marketing)
- [micro-redemption (3)](https://blog.accessdevelopment.com/topic/micro-redemption)
- [millennials (3)](https://blog.accessdevelopment.com/topic/millennials)
- [mobile loyalty (3)](https://blog.accessdevelopment.com/topic/mobile-loyalty)
- [mobile wallet adoption (3)](https://blog.accessdevelopment.com/topic/mobile-wallet-adoption)
- [premium incentives (3)](https://blog.accessdevelopment.com/topic/premium-incentives)
- [private label (3)](https://blog.accessdevelopment.com/topic/private-label)
- [research (3)](https://blog.accessdevelopment.com/topic/research)
- [turnkey (3)](https://blog.accessdevelopment.com/topic/turnkey)
- [upsell programs (3)](https://blog.accessdevelopment.com/topic/upsell-programs)
- [value proposition (3)](https://blog.accessdevelopment.com/topic/value-proposition)
- [youth fundraising (3)](https://blog.accessdevelopment.com/topic/youth-fundraising)
- [zions bank (3)](https://blog.accessdevelopment.com/topic/zions-bank)
- [Acquisition (2)](https://blog.accessdevelopment.com/topic/acquisition)
- [Alumni Relations & Engagement (2)](https://blog.accessdevelopment.com/topic/alumni-relations-engagement)
- [Larry Maxfield (2)](https://blog.accessdevelopment.com/topic/larry-maxfield)
- [TriQuest (2)](https://blog.accessdevelopment.com/topic/triquest)
- [Utah Food Bank (2)](https://blog.accessdevelopment.com/topic/utah-food-bank)
- [alumni benefits (2)](https://blog.accessdevelopment.com/topic/alumni-benefits)
- [benefits packages (2)](https://blog.accessdevelopment.com/topic/benefits-packages)
- [charity (2)](https://blog.accessdevelopment.com/topic/charity)
- [client success (2)](https://blog.accessdevelopment.com/topic/client-success)
- [customer incentive programs (2)](https://blog.accessdevelopment.com/topic/customer-incentive-programs)
- [customer roi (2)](https://blog.accessdevelopment.com/topic/customer-roi)
- [earning incremental revenue (2)](https://blog.accessdevelopment.com/topic/earning-incremental-revenue)
- [facebook (2)](https://blog.accessdevelopment.com/topic/facebook)
- [farm bureaus (2)](https://blog.accessdevelopment.com/topic/farm-bureaus)
- [holidays (2)](https://blog.accessdevelopment.com/topic/holidays)
- [in the news (2)](https://blog.accessdevelopment.com/topic/in-the-news)
- [incentive programs (2)](https://blog.accessdevelopment.com/topic/incentive-programs)
- [incentives (2)](https://blog.accessdevelopment.com/topic/incentives)
- [marketing (2)](https://blog.accessdevelopment.com/topic/marketing)
- [merchants (2)](https://blog.accessdevelopment.com/topic/merchants)
- [millennials and money (2)](https://blog.accessdevelopment.com/topic/millennials-and-money)
- [mobile (2)](https://blog.accessdevelopment.com/topic/mobile)
- [mobile deals (2)](https://blog.accessdevelopment.com/topic/mobile-deals)
- [mobile payments (2)](https://blog.accessdevelopment.com/topic/mobile-payments)
- [mobile payments adoption (2)](https://blog.accessdevelopment.com/topic/mobile-payments-adoption)
- [money2020 (2)](https://blog.accessdevelopment.com/topic/money2020)
- [non-dues revenue (2)](https://blog.accessdevelopment.com/topic/non-dues-revenue)
- [offer sourcing (2)](https://blog.accessdevelopment.com/topic/offer-sourcing)
- [onboarding (2)](https://blog.accessdevelopment.com/topic/onboarding)
- [points program rewards (2)](https://blog.accessdevelopment.com/topic/points-program-rewards)
- [press (2)](https://blog.accessdevelopment.com/topic/press)
- [press releases (2)](https://blog.accessdevelopment.com/topic/press-releases)
- [rewards (2)](https://blog.accessdevelopment.com/topic/rewards)
- [soliciting customer feedback (2)](https://blog.accessdevelopment.com/topic/soliciting-customer-feedback)
- [surprise and delight (2)](https://blog.accessdevelopment.com/topic/surprise-and-delight)
- [travel club incentives (2)](https://blog.accessdevelopment.com/topic/travel-club-incentives)
- [unions (2)](https://blog.accessdevelopment.com/topic/unions)
- [utah best companies to work for (2)](https://blog.accessdevelopment.com/topic/utah-best-companies-to-work-for)
- [utah jobs (2)](https://blog.accessdevelopment.com/topic/utah-jobs)
- [2019 Employee Benefits (1)](https://blog.accessdevelopment.com/topic/2019-employee-benefits)
- [API (1)](https://blog.accessdevelopment.com/topic/api)
- [Artificial Intelligence (1)](https://blog.accessdevelopment.com/topic/artificial-intelligence)
- [Awards (1)](https://blog.accessdevelopment.com/topic/awards)
- [Chat-GPT (1)](https://blog.accessdevelopment.com/topic/chat-gpt)
- [Dialogflow (1)](https://blog.accessdevelopment.com/topic/dialogflow)
- [Entertainment & Recreation (1)](https://blog.accessdevelopment.com/topic/entertainment-recreation)
- [Fundraising (1)](https://blog.accessdevelopment.com/topic/fundraising)
- [IT (1)](https://blog.accessdevelopment.com/topic/it)
- [Mobile App (1)](https://blog.accessdevelopment.com/topic/mobile-app)
- [NLP (1)](https://blog.accessdevelopment.com/topic/nlp)
- [Natural Language Processing (1)](https://blog.accessdevelopment.com/topic/natural-language-processing)
- [Non-fungible tokens (1)](https://blog.accessdevelopment.com/topic/non-fungible-tokens)
- [Online Facts (1)](https://blog.accessdevelopment.com/topic/online-facts)
- [OpenAI (1)](https://blog.accessdevelopment.com/topic/openai)
- [PSEA (1)](https://blog.accessdevelopment.com/topic/psea)
- [Rasa (1)](https://blog.accessdevelopment.com/topic/rasa)
- [Storytelling (1)](https://blog.accessdevelopment.com/topic/storytelling)
- [Testimonials (1)](https://blog.accessdevelopment.com/topic/testimonials)
- [VAESE (1)](https://blog.accessdevelopment.com/topic/vaese)
- [alumni (1)](https://blog.accessdevelopment.com/topic/alumni)
- [alumni discount program (1)](https://blog.accessdevelopment.com/topic/alumni-discount-program)
- [alumni discount programs (1)](https://blog.accessdevelopment.com/topic/alumni-discount-programs)
- [alumni engagement (1)](https://blog.accessdevelopment.com/topic/alumni-engagement)
- [amazon.com (1)](https://blog.accessdevelopment.com/topic/amazon-com)
- [baby boomers (1)](https://blog.accessdevelopment.com/topic/baby-boomers)
- [benchmarks (1)](https://blog.accessdevelopment.com/topic/benchmarks)
- [blogging (1)](https://blog.accessdevelopment.com/topic/blogging)
- [bonding (1)](https://blog.accessdevelopment.com/topic/bonding)
- [brand impressions (1)](https://blog.accessdevelopment.com/topic/brand-impressions)
- [business finance (1)](https://blog.accessdevelopment.com/topic/business-finance)
- [business travel statistics (1)](https://blog.accessdevelopment.com/topic/business-travel-statistics)
- [casey kleinman (1)](https://blog.accessdevelopment.com/topic/casey-kleinman)
- [chatbots (1)](https://blog.accessdevelopment.com/topic/chatbots)
- [check ins (1)](https://blog.accessdevelopment.com/topic/check-ins)
- [conferences (1)](https://blog.accessdevelopment.com/topic/conferences)
- [corporate culture (1)](https://blog.accessdevelopment.com/topic/corporate-culture)
- [corporate perks (1)](https://blog.accessdevelopment.com/topic/corporate-perks)
- [coupon aggregation (1)](https://blog.accessdevelopment.com/topic/coupon-aggregation)
- [coupon stats (1)](https://blog.accessdevelopment.com/topic/coupon-stats)
- [craig christiansen (1)](https://blog.accessdevelopment.com/topic/craig-christiansen)
- [credit union benefits (1)](https://blog.accessdevelopment.com/topic/credit-union-benefits)
- [cryptocurrency (1)](https://blog.accessdevelopment.com/topic/cryptocurrency)
- [cupcakes (1)](https://blog.accessdevelopment.com/topic/cupcakes)
- [dave cook (1)](https://blog.accessdevelopment.com/topic/dave-cook)
- [david brebner (1)](https://blog.accessdevelopment.com/topic/david-brebner)
- [deals industry (1)](https://blog.accessdevelopment.com/topic/deals-industry)
- [developments (1)](https://blog.accessdevelopment.com/topic/developments)
- [discounting tips (1)](https://blog.accessdevelopment.com/topic/discounting-tips)
- [dues-paying (1)](https://blog.accessdevelopment.com/topic/dues-paying)
- [education associations (1)](https://blog.accessdevelopment.com/topic/education-associations)
- [emilyhayes (1)](https://blog.accessdevelopment.com/topic/emilyhayes)
- [employee incentives (1)](https://blog.accessdevelopment.com/topic/employee-incentives)
- [executives (1)](https://blog.accessdevelopment.com/topic/executives)
- [feeding america (1)](https://blog.accessdevelopment.com/topic/feeding-america)
- [financial management (1)](https://blog.accessdevelopment.com/topic/financial-management)
- [financial wellness (1)](https://blog.accessdevelopment.com/topic/financial-wellness)
- [finovate (1)](https://blog.accessdevelopment.com/topic/finovate)
- [finovatespring (1)](https://blog.accessdevelopment.com/topic/finovatespring)
- [free employee discount programs (1)](https://blog.accessdevelopment.com/topic/free-employee-discount-programs)
- [fulfillment materials (1)](https://blog.accessdevelopment.com/topic/fulfillment-materials)
- [gamification (1)](https://blog.accessdevelopment.com/topic/gamification)
- [generation x (1)](https://blog.accessdevelopment.com/topic/generation-x)
- [generation z (1)](https://blog.accessdevelopment.com/topic/generation-z)
- [geocommerce (1)](https://blog.accessdevelopment.com/topic/geocommerce)
- [gillette (1)](https://blog.accessdevelopment.com/topic/gillette)
- [giveaways (1)](https://blog.accessdevelopment.com/topic/giveaways)
- [guest posts (1)](https://blog.accessdevelopment.com/topic/guest-posts)
- [health & wellness (1)](https://blog.accessdevelopment.com/topic/health-amp-wellness)
- [higher education (1)](https://blog.accessdevelopment.com/topic/higher-education)
- [humor (1)](https://blog.accessdevelopment.com/topic/humor)
- [ibeacon (1)](https://blog.accessdevelopment.com/topic/ibeacon)
- [inventives (1)](https://blog.accessdevelopment.com/topic/inventives)
- [lbs (1)](https://blog.accessdevelopment.com/topic/lbs)
- [leadership (1)](https://blog.accessdevelopment.com/topic/leadership)
- [leap year (1)](https://blog.accessdevelopment.com/topic/leap-year)
- [local merchants (1)](https://blog.accessdevelopment.com/topic/local-merchants)
- [loyalty platform (1)](https://blog.accessdevelopment.com/topic/loyalty-platform)
- [mark holland (1)](https://blog.accessdevelopment.com/topic/mark-holland)
- [mark murdock (1)](https://blog.accessdevelopment.com/topic/mark-murdock)
- [media (1)](https://blog.accessdevelopment.com/topic/media)
- [member fulfillment (1)](https://blog.accessdevelopment.com/topic/member-fulfillment)
- [member services (1)](https://blog.accessdevelopment.com/topic/member-services)
- [micro-moments (1)](https://blog.accessdevelopment.com/topic/micro-moments)
- [microredemption (1)](https://blog.accessdevelopment.com/topic/microredemption)
- [miles program rewards (1)](https://blog.accessdevelopment.com/topic/miles-program-rewards)
- [millennials statistics (1)](https://blog.accessdevelopment.com/topic/millennials-statistics)
- [mindful insights (1)](https://blog.accessdevelopment.com/topic/mindful-insights)
- [mobile commerce (1)](https://blog.accessdevelopment.com/topic/mobile-commerce)
- [mobile discounts (1)](https://blog.accessdevelopment.com/topic/mobile-discounts)
- [mobile offers (1)](https://blog.accessdevelopment.com/topic/mobile-offers)
- [mobile wallets (1)](https://blog.accessdevelopment.com/topic/mobile-wallets)
- [nacha payments (1)](https://blog.accessdevelopment.com/topic/nacha-payments)
- [non-profit management (1)](https://blog.accessdevelopment.com/topic/non-profit-management)
- [online fundraising (1)](https://blog.accessdevelopment.com/topic/online-fundraising)
- [online travel (1)](https://blog.accessdevelopment.com/topic/online-travel)
- [organizational development (1)](https://blog.accessdevelopment.com/topic/organizational-development)
- [payments 2012 (1)](https://blog.accessdevelopment.com/topic/payments-2012)
- [paypal (1)](https://blog.accessdevelopment.com/topic/paypal)
- [podcasts (1)](https://blog.accessdevelopment.com/topic/podcasts)
- [points and miles rewards (1)](https://blog.accessdevelopment.com/topic/points-and-miles-rewards)
- [points programs (1)](https://blog.accessdevelopment.com/topic/points-programs)
- [product innovation (1)](https://blog.accessdevelopment.com/topic/product-innovation)
- [pymnts.com (1)](https://blog.accessdevelopment.com/topic/pymntscom)
- [reduce points program costs (1)](https://blog.accessdevelopment.com/topic/reduce-points-program-costs)
- [resort loyalty programs (1)](https://blog.accessdevelopment.com/topic/resort-loyalty-programs)
- [retaining coupon customers (1)](https://blog.accessdevelopment.com/topic/retaining-coupon-customers)
- [savings across america (1)](https://blog.accessdevelopment.com/topic/savings-across-america)
- [small business (1)](https://blog.accessdevelopment.com/topic/small-business)
- [social consciousness (1)](https://blog.accessdevelopment.com/topic/social-consciousness)
- [soda (1)](https://blog.accessdevelopment.com/topic/soda)
- [softcard (1)](https://blog.accessdevelopment.com/topic/softcard)
- [surveys (1)](https://blog.accessdevelopment.com/topic/surveys)
- [teachers (1)](https://blog.accessdevelopment.com/topic/teachers)
- [texas (1)](https://blog.accessdevelopment.com/topic/texas)
- [the chocolate (1)](https://blog.accessdevelopment.com/topic/the-chocolate)
- [top of wallet (1)](https://blog.accessdevelopment.com/topic/top-of-wallet)
- [top workplaces (1)](https://blog.accessdevelopment.com/topic/top-workplaces)
- [tourism statistics (1)](https://blog.accessdevelopment.com/topic/tourism-statistics)
- [travel discount (1)](https://blog.accessdevelopment.com/topic/travel-discount)
- [trends (1)](https://blog.accessdevelopment.com/topic/trends)
- [vacation statistics (1)](https://blog.accessdevelopment.com/topic/vacation-statistics)
- [virginia farm bureau (1)](https://blog.accessdevelopment.com/topic/virginia-farm-bureau)
- [walmart (1)](https://blog.accessdevelopment.com/topic/walmart)
- [what we're reading (1)](https://blog.accessdevelopment.com/topic/what-were-reading)
- [working at access (1)](https://blog.accessdevelopment.com/topic/working-at-access)
- [working for access (1)](https://blog.accessdevelopment.com/topic/working-for-access)
[See All >](https://blog.accessdevelopment.com/big-delivery-when-big-data-builds-customer-loyalty#)
[](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/263750/fcb9c64c-4d9a-485b-bdf9-f59af0285b77)
## Share your Comment.
## See more blogs
[All Posts ](https://blog.accessdevelopment.com)
[ ](https://blog.accessdevelopment.com/index.php/2014/10/will-big-data-impact-customer-loyalty)
BLOG
### [Will Big Data Impact Customer Loyalty?](https://blog.accessdevelopment.com/index.php/2014/10/will-big-data-impact-customer-loyalty)
15 years ago today, the film adaptation of Fight Club was released. The fight club was a secret, ...
[Learn more ](https://blog.accessdevelopment.com/index.php/2014/10/will-big-data-impact-customer-loyalty)
[ ](https://blog.accessdevelopment.com/infographic-the-big-difference-between-small-purchases)
BLOG
### [(Infographic) The Big Difference Between Small...](https://blog.accessdevelopment.com/infographic-the-big-difference-between-small-purchases)
92% of consumers aren't going beyond 20 minutes to make routine purchases. That's the big takeaway ...
[Learn more ](https://blog.accessdevelopment.com/infographic-the-big-difference-between-small-purchases)
[ ](https://blog.accessdevelopment.com/the-lamest-excuses-companies-give-for-not-being-more-customer-centric)
BLOG
### [The Lamest Excuses Companies Give For Not Being...](https://blog.accessdevelopment.com/the-lamest-excuses-companies-give-for-not-being-more-customer-centric)
We've all done business with a company that clearly does not give a crap about earning customer ...
[Learn more ](https://blog.accessdevelopment.com/the-lamest-excuses-companies-give-for-not-being-more-customer-centric)
©2026 Access Development. Access is an Equal Opportunity Employer. All rights reserved. [Privacy Policy](https://www.accessdevelopment.com/privacy-policy/) [Trademark & Copyright](https://www.accessdevelopment.com/trademark-and-copyright/)
```json
{
"@context" : "http://schema.org",
"@type" : "BlogPosting",
"author" : {
"@type" : "Person",
"name" : "Brandon Carter"
},
"dateModified" : "October 12, 2017, 6:18:40 PM",
"datePublished" : "2015-01-20 21:00:00",
"description" : "What do you get when you mix Big Data with Big Delivery? A new era of customer loyalty. ",
"headline" : "Big Delivery: When Big Data Builds Customer Loyalty",
"image" : {
"@type" : "ImageObject",
"url" : "http://blog.accessdevelopment.com/hs-fs/hub/263750/file-2260398193-jpg/Blog_Imgs/Kelly_Passey.jpg"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"url" : "http://www.accessdevelopment.com/hs-fs/file-1092588128.png"
},
"name" : "Access Development"
}
}
```
```json
{
"@context" : "https://schema.org",
"@type" : "BlogPosting",
"author" : {
"@type" : "Person",
"name" : "Brandon Carter",
"url" : "https://blog.accessdevelopment.com/author/brandon-carter"
},
"dateModified" : "2019-05-03T19:10:10.166Z",
"datePublished" : "2015-01-20T21:00:00.000Z",
"headline" : "Big Delivery: When Big Data Builds Customer Loyalty",
"image" : [ "//blog.accessdevelopment.com/hs-fs/hub/263750/file-2260398193-jpg/Blog_Imgs/Kelly_Passey.jpg" ],
"mainEntityOfPage" : {
"@id" : "https://blog.accessdevelopment.com/big-delivery-when-big-data-builds-customer-loyalty",
"@type" : "WebPage"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"url" : "https://blog.accessdevelopment.com/hs-fs/hub/263750/file-1092588128.png"
},
"name" : "Access Development"
}
}
```