Access Development is about to turn 29. During that time we’ve served millions of clients, members and merchants. That longevity is due to our great merchant content, effective marketing, and unique model in which our content is served to members through client groups (as opposed to being to the general public.) Talk to many of our merchants, however, and you’ll get a different perspective on what had made Access a long time success.
Our approach is unique, in that we’re motivated to keep both merchant and member satisfied. Why? Because those two elements play a huge role in keeping our clients happy. Merchants who trust us offer better deals for our members, who love the relevant value. That happiness is passed on to the client group, who provides the deals through their members benefits package.
Few are better qualified to illustrate the Access approach to merchant relations than Vice President of Partnership Marketing Dave Bona. Dave has worked directly with literally tens and thousands of merchants during his time at Access, and understands their needs better than anyone else in our industry.
Dave did a Q&A with local commerce site DM Confidential that we think reveals a lot of what makes Access so much different from other merchant content providers. He answered questions about the future of Access, what advice he has for businesses considering running a deal, what consumers should know about merchants, and more.
Brandon is a former writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding. Connect with him on LinkedIn or Twitter at @bscarter