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Member Loyalty: 5 Reasons Some Members Love You While Others Dump You [Infographic]

By Kendra Lusty | Updated on Feb 11, 2020 9:15:00 AM

Love at first sight can happen.

Just ask Hollywood.

Or if you want scientific proof, this study shows it takes about 1/5 of a second for the brain to make all the numerous judgments it takes to fall in love.

And for even more evidence, ask my husband. He loves to remind me just how quickly he fell in love with me, especially on a certain holiday in February... or when he's in trouble.

But it’s definitely rare. Not just for love between two individuals, but also between individuals and the businesses they frequent.

In fact, becoming loyal to a company isn’t so very different from falling in love.

Members join up for association benefits and renew year after year. Customers return over and over again to the brands they enjoy. Employees stay employed and move up within the same company until retirement. People flock to the best discount programs and bring all their friends.

Or, at least businesses hope they will.

Just like any relationship, true love takes time and effort to earn trust.

80% of shoppers said they grew to love a brand over time while 15% experienced love at first sight.

Unfortunately, “happily ever after” isn’t as common as “then it all came crashing down.” This is especially true in the business world where 71% of people will break up with a brand permanently after only one bad experience.

Enjoy this infographic showing why some are yours forever, and others are already eyeing the next hottest thing. As always, the data behind member and customer engagement can be found in our statistics collection here.

(Click the image to enlarge)

Member Valentine Infographic



Topics: Customer Engagement, member retention, millennial statistics, customer retention, coupon statistics, member engagement, infographics, customer loyalty, statistics, member loyalty, loyalty statistics

Written by: Kendra Lusty

For over a decade, Kendra Lusty has been a writer for Access Development, and currently focuses her research and writing on topics related to loyalty and engagement.