Or if you want scientific proof, this study shows it takes about 1/5 of a second for the brain to make all the numerous judgments it takes to fall in love.
And for even more evidence, ask my husband. He loves to remind me just how quickly he fell in love with me, especially on a certain holiday in February... or when he's in trouble.
But it’s definitely rare. Not just for love between two individuals, but also between individuals and the businesses they frequent.
In fact, becoming loyal to a company isn’t so very different from falling in love.
Members join up for association benefits and renew year after year. Customers return over and over again to the brands they enjoy. Employees stay employed and move up within the same company until retirement. People flock to the best discount programs and bring all their friends.
Or, at least businesses hope they will.
Just like any relationship, true love takes time and effort to earn trust.
Unfortunately, “happily ever after” isn’t as common as “then it all came crashing down.” This is especially true in the business world where 71% of people will break up with a brand permanently after only one bad experience.
Enjoy this infographic showing why some are yours forever, and others are already eyeing the next hottest thing. As always, the data behind member and customer engagement can be found in our statistics collection here.