How can someone be loyal to a company with whom they’ve never had personal contact with? Think for a second about the companies you’re loyal to. One of the major reasons you love them is likely because you’ve connected with someone there. It could be a dedicated manager assigned to your needs, or...
Have you ever experienced dread while redeeming a coupon? You know the moment. You hand your coupon over to the server or cashier, and their eyebrows furrow in...
Customers are a demanding group. They have outsized expectations and, often, little patience for brands that don’t meet them. Even if a brand is somehow able...
It’s been well established that customer loyalty is a fickle concept - if it exists at all. That being said, you can find any number of articles and thought...
With two kids, and school being out for the summer, the milk budget in my house just doubled. This means frequent trips to the store, often unexpected, usually...
Did you know Starbucks, probably the biggest coffee brand in the world, spends more on health benefits than coffee beans ? They invest more in their employees...
Brandon Carter