One of the hardest moves in business is transitioning a product from free to paid. The freemium model utilized by Spotify and other online services is do-able, but totally free to totally paid? Nothing but grumbles. Yet that’s where many travel companies have turned in attempting to create...
We’ve stated a few times that there is no true hack for customer loyalty. Loyalty is most often a result of a great product, served at a fair price, surrounded...
Why do you care if customers are loyal to your business? As long as your business is staying afloat, does it matter if people churn after a single purchase?...
Last week we posted about the idea of building customer loyalty by adding value. In that post we talked about how the traditional customer/business...
It’s safe to say that mobile banking has reached critical mass. The use of mobile banking apps is increasing at a steady clip month to month, and some...
Yesterday Amazon Prime Day brought the world to a screeching halt, as people fought virtual tooth and nail for cut rate deals on otherwise unattainable...
Brandon Carter
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