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the
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user-icon Brandon Carter
calender-icon Sep 9, 2015 time-icon 9:00:00 AM AM

45 Essential Engagement & Loyalty Twitter Accounts You Need...

Twitter is pretty great. Within a matter of minutes, you can get the latest news, sports, opinions, memes, advice, celebrity junk, and more. Ever wanted to chat up Russell Crowe, Pope Francis, or the drummer from Kings of Leon? They're all there! It has great business applications as well. It's a...

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user-icon Brandon Carter
calender-icon Sep 3, 2015 time-icon 10:00:00 AM AM

A Small Experiment that Could Change Your Approach to...

How about a little experiment? No science beakers or shock therapy required. This one really just requires you to think critically about your business and how...

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user-icon Brandon Carter
calender-icon Sep 2, 2015 time-icon 9:30:00 AM AM

How to Build Revenue AND Customer Loyalty Through Upsells

I’ve been car shopping recently. You probably know the pain - hours of research to figure out which vehicle to pursue, finding the fair price for it, new or...

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The Dark Side of Loyalty Programs
user-icon Brandon Carter
calender-icon Aug 27, 2015 time-icon 9:00:00 AM AM

The Dark Side of Loyalty Programs: When Customers Turn...

Consumer meets brand. Consumer becomes customer. Brand offers to “go steady” with the creation of a loyalty program. Love blossoms. As romantics are apt to do,...

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couple enjoying online order and savings
user-icon Brandon Carter
calender-icon Aug 25, 2015 time-icon 8:34:00 AM AM

Ancillary Revenue: Moving from Extra Fees to Extra Value

One of the hardest moves in business is transitioning a product from free to paid. The freemium model utilized by Spotify and other online services is do-able,...

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benjamin
user-icon Brandon Carter
calender-icon Aug 4, 2015 time-icon 7:30:00 AM AM

The Small Psychology Hack That Will Get Customers to Like...

We’ve stated a few times that there is no true hack for customer loyalty. Loyalty is most often a result of a great product, served at a fair price, surrounded...

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