the
access
loyalty blog

It’s a tough world out there for brands. Consumers can be really mean to brands, sometimes even abandoning them outright! Not that anyone is shedding a tear or weeping about brand loyalty over beers in a dark tavern. Truth is, we’re all complicit in the current state of brands across the world,...

Timeshare’s Millennial moment is right now. The older wave of Millennials (those born in the early to mid-80s) are planning big family vacations. The younger...

Access has spent a lot of time on this blog talking about discount programs because, well, it’s kind of our thing. We’ve talked about what a discount program...

Hi, my name is Brandon and I’m addicted to loyalty programs. That thought occurred to me this weekend as I was trying to set up (another) mobile wallet. One of...

So you’re finally going to do it. You, business owner, are prepared to run a coupon. It’s surely going to bring in lots of new customers and give your business...

We've touched on Big Data a time or two in the past, and how it holds amazing promise. A time is coming when all of that information is going to be utilized to...