the
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loyalty blog

So you’re finally going to do it. You, business owner, are prepared to run a coupon. It’s surely going to bring in lots of new customers and give your business the jumpstart it needs.

We've touched on Big Data a time or two in the past, and how it holds amazing promise. A time is coming when all of that information is going to be utilized to...

There’s a lot of ongoing discussion about the idea of measuring customer loyalty. It’s a worthy endeavor, but for many, a painstaking and often fruitless one....

The most basic definition of a transaction is an exchange of goods. One person hands over something and receives something they desire in return. Obviously,...

Access turned 30 this year. If we were embodied in an individual, we might have spent this year moping around, complaining about how hard it is to recover from...

It’s holiday shopping season. People have abandoned their families to shop on Thanksgiving, then stood outside in the wee hours of the morning on Black Friday...