Here’s a quick experiment for you: open up your email inbox, and hop over to your promotions tab. What do these marketing emails look like? I’m seeing highly personalized messages from AirBnB, luring me back to the site with mentions of trips I created, yet left unbooked. I scroll down and see a...
If you need to water your lawn, you grab a hose. If you need to get in shape, you purchase a gym membership. And if you need to stem customer churn, you get a...
We all want those ride-or-die customers—the ones who are the first in line to buy your new product, test out your new services, or boast on social media about...
It's hard to believe that another year is already at an end, but the cold weather and snow outside our office are constant reminders that 2017 is just around...
We've all done business with a company that clearly does not give a crap about earning customer loyalty. It's. So. Frustrating. They take your money without...
Stay with me here. A user is your customer. A customer is your user. But the user experience (UX) is a very different animal than the customer experience (CX)....
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