the
access
loyalty blog

We've all done business with a company that clearly does not give a crap about earning customer loyalty. It's. So. Frustrating. They take your money without appreciation. They have ambivalent customer service. There's no passion for the product, just another company with something to sell you. It's...

Stay with me here. A user is your customer. A customer is your user. But the user experience (UX) is a very different animal than the customer experience (CX)....

Technology is advancing rapidly. As in, “Is the Terminator a possibility?” is an actual conversation occurring in the technology world right now. Virtual...

Last week a post on the Access Perks Blog questioned whether employee loyalty is actually good for the employee. In many companies the answer is no. In those...

Loyalty programs don’t build loyalty. Right? Isn’t that what we’re supposed to believe, according to many popular business pundits? Let’s run with that. Let's...

As an early Gmail user, I was fortunate enough to grab a short, common email address. Like having a basic, simple name on Twitter, I like to think it has some...