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Does it seem like more brands are wanting to have a DTR conversation with you? In case you’re not familiar with the acronym, DTR means “define the relationship.” It’s a common terror in dating, and is usually initiated with a stern, “We need to talk.” It means you’re going to have a discussion with...

Last week we posted about getting customers to be as passionate as you are. It’s so frustrating to pour out your blood, sweat and tears only to be met with...

Is there anything more frustrating than pouring yourself into a business, only to be met with apathy by customers? You spend countless hours building something...

Fill in the blank: To get the most out of my offering, my customers need to _________. What’s in the blank? What you fill in that blank with is your best shot...

When was the last time you redeemed points or miles? Most of you reading this probably haven’t done so recently. Many of you have never cashed them in. Yet,...

If you do anything in public, eventually you will encounter a hater. Running for political office. Opening a business. Voicing an opinion. Even something as...