the
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loyalty blog

Onboarding feels like a buzzword these days. Like “social media,” “content marketing,” and “growth hacking,” it seems inescapable no matter what industry or career you’re in.

It’s funny how things always seem to come full circle. We grew up being badgered by our parents to say “please” and “thank you” until eventually it became a...

Remember "What About Bob?" It's a classic (yes, I'm declaring classic) comedy from 1991. Richard Dreyfuss is a psychiatrist with a maniacal patient named Bob...

A coworker and I were having a debate about whether periods and commas should be inside or outside quotation marks, which we decided should be settled by the...

This past week several of my colleagues and I attended the HubSpot Inbound conference. The subject du jour at the conference, for the most part, is content...

Twitter is pretty great. Within a matter of minutes, you can get the latest news, sports, opinions, memes, advice, celebrity junk, and more. Ever wanted to...

How about a little experiment? No science beakers or shock therapy required. This one really just requires you to think critically about your business and how...

Consumer meets brand. Consumer becomes customer. Brand offers to “go steady” with the creation of a loyalty program. Love blossoms. As romantics are apt to do,...

One of the hardest moves in business is transitioning a product from free to paid. The freemium model utilized by Spotify and other online services is do-able,...

We’ve stated a few times that there is no true hack for customer loyalty. Loyalty is most often a result of a great product, served at a fair price, surrounded...

Why do you care if customers are loyal to your business? As long as your business is staying afloat, does it matter if people churn after a single purchase?...

Last week we posted about the idea of building customer loyalty by adding value. In that post we talked about how the traditional customer/business...