The gap between what consumers expect and what brands are delivering is widening. Stop us if you’ve heard this before. We’ve written recaps for several years on the Brand Keys Consumer Loyalty and Engagement Index (CLEI). And every year we’ve drawn the same conclusion. Consumers are charging...
Last week we posted about the changes Starbucks is making to its rewards program. That post stirred up some great discussion about the roles loyalty programs...
Today Starbucks announced that their loyalty program is shifting how it rewards members. No longer will they earn points for simply being in the store; now...
Earlier this month we produced a short survey on what loyalty-building plans people had in store for 2016. Our goal was simply to see what kind of gameplans...
2016 is off and running, and your customer engagement and loyalty plans are already unfolding. The question is, what do you have in store for your customers...
In the last 15 minutes, I’m willing to bet you popped open your smartphone. Twice, maybe three times, even. You might be texting, but you might have checked...
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Brandon Carter